Brooklyn, New York, United States
A creative and critical thinker with analytical and agile mindset to tackle real-word problems.
• Assisted editors in selecting feature articles for monthly magazines; conducted research on people working in the Forbidden City and young people’s work values, and reported findings to editors • Contacted photographers for cover photo shoots; conducted interviews with featured celebrities and organized scripts for further editing • Operated Chinese social media WeChat Public Account of M.C. China by routinely posting revamped articles and running WeChat campaigns to interact with its followers, attracting 10,000 viewership per article
Hutong Residents’ Living Status Sociological Research 10/2017-12/2017 • Researched the Beijing Hutong community, and conducted in-depth and focus group interviews to understand and analyze relationship between local residents and migrants in Beijing Hutong P&G Product Names Translation Preference among Chinese University Students 04/2017-05/2017 • Designed and distributed online questionnaire to 500 college students to figure out their preference • Provided insights regarding P&G product names’ localization strategy
• Created original articles and videos, garnering more than 10,000 views per post for social media account • Analyzed social media performances, produced monthly report, and increased overall performance by 5% • Assisted with the marketing and execution of the 2017 Bazaar Charity Night, including celebrities and KOL outreach, and media coverages briefing and report • Promoted the Chinese designer brand Heaven Gaia through social listening and interactive brand campaign • Collaborated with the Weibo marketing department to increase the brand’s media exposure, attracting 50,000 new followers and driving brand awareness