Milan, Lombardy, Italy
Managing four main departments: Global Brand Strategy, Digital Communication, Celebrity & Influencer Relations & Branded Entertainment
Digital Communication, Celebrity & Influencer Relations, Branding & Entertainment Partnerships
Managed Ermenegildo Zegna's social media networks, built an efficient workflow for the sharing of content between HQ and Asia offices, trained local PR teams on influencer relation management. Key person for influencer relations and content partnerships.
Managed Dolce & Gabbana's social media networks, built editorial content strategy for Swide.com and expanded brand's relationships with key influencers in all regions.