Istanbul, Türkiye
I am a meticulous and deadline-oriented professional with a proven track record of enhancing my proficiency in marketing, brand communication, and digital strategy. Throughout my academic and professional journey, I have focused on enhancing my capabilities in campaign planning, brand positioning, and content-led audience engagement. I have experience working on multi-channel marketing projects, executing sustainability-focused campaigns, and contributing to brand storytelling at both strategic and operational levels. I excel in collaborative environments where creativity, data, and purpose converge to generate significant impact.
• Operate at the intersection of Digital and Education teams within the Professional Products Division, collaborating simultaneously with both managers in a matrix structure. • Work across L’Oréal Professionnel and Kérastase brands, overseeing the digital visibility of salons and HairbyPRO communities, and optimizing engagement through key metrics — SoI, SoV, SoM, and SoE. • Serve as the Product Owner of L’Oréal Access, the professional education platform, leading content strategy and supporting the monetization of digital trainings. • Manage and coordinate the content lifecycle of professional brands, ensuring creative consistency and strategic alignment. • Strengthen the digital storytelling and visibility of Le Collectif, driving community engagement among hairstylists and salon partners. • Contribute to Advocacy & Influence (A&I) initiatives by supporting the digital activation, collaboration, and visibility of professional partners, artists, and salon communities within the PPD ecosystem.
• Took an active role in corporate social responsibility and sustainability projects, focusing on creating social and environmental impact. • Strengthened the brand’s digital presence by managing the corporate Instagram account and produced LinkedIn content for the Country Leadership Teams. • Developed digital storytelling-focused content strategies in line with the brand’s values and commitments, analyzing and reporting on monthly and annual engagement performance. • Contributed to increased awareness and visibility by actively participating in PR campaigns for brand reputation and crisis management. • Prepared weekly internal and external communication plans and organized content processes. • Played a key role in the formation and planning of internal and external communication processes for initiatives such as "For Women In Science", "The Fast and Fabulous (Black Friday)" and "Turkey’s Beauty Compass." • I took part in the role of Trainer within the scope of 50+ Techno Women Guru social responsibility program carried out in cooperation with L'Oréal Turkey and Sisterslab. • Designing a robust internal communication and engagement strategy: Developed an internal communication strategy, Simplicity 2.0 that fostered employee advocacy, leadership visibility, and high engagement, ensuring a culture of change readiness.
During the period I was the Chairman of the Club; - We increased our monthly engagement rate on Instagram by 11.280% to 6.7 million on an annual basis by producing over 300 content. - We organized more than 20 individual events and a summit, hosting more than 35 speakers and more than 3000 students. - We increased the number of current members of our club by 531% and the number of members on our board by 47%. - With more than 500 individual votes, we were awarded the “Most Social Club of the Year” for 2024. - Within the scope of our Women's Day projects, we managed to create an impact with the content we created by contacting more than 100 students and more than 50 lecturers. - In 2024, we enabled university students to share the message they wanted to send to their childhood with the interviews of more than 30 students we conducted as part of April 23.
• Improved my English language skills through daily interactions while working at a hotel in Killington. • Gained a global perspective by communicating with people from diverse cultures. • Developed hands-on experience in customer service and stress management. • Enhanced teamwork, quick problem-solving, and adaptability by working in an international team. • Strengthened time management and responsibility skills in a fast-paced environment.
In the Pure New Media, Koç Automotive Tofaş Group Brands Department (Fiat, Ferrari, Maserati, Alfa Romeo, Jeep, Fiat Professional, OtoEksper, Koç Fiat Kredi, Opar, Tofaş Museum of Cars and Anatolian Carriages).