Toronto, Ontario, Canada
Product Manager with 10+ years’ experience delivering customer-centric digital solutions in fintech, banking, and retail across North America and Asia. Proven track record in leading Agile teams, defining product strategy, and launching data-driven features that drive customer engagement and business growth. SAFe® Agile certified, with strong client-facing and cross-functional collaboration skills.
1. Owned end-to-end product delivery for digital banking and fintech experiences, defining product roadmap, priority of backlog, and key metrics, and leading Agile teams in product lifecycle. 2. Led product development of credit card bill payment capabilities from discovery to delivery, defining product requirements and roadmap across frontend and backend that enabled payment options. 3. Rebuilt credit card user onboarding and KYC journey, simplifying a complex multi-screen flow and reducing new customer abandonment through user flow redesign and integration improvements. 4. Led modernization of credit card loyalty and reward program, enhancing experience by providing new user flows and microservice architecture, reducing load times and failure rates.
1. Led product development of enhanced financial insights for mobile customers, providing over 60 personalized insights based on transaction behavior, improving digital banking experience. 2. Partnered with data teams to iterate insights based on behavioral logic, data queries, and user feedback.
1. Led iterations of workforce management products and data tools, improving collaboration between merchandising and in-store services nationwide and reducing workforce redundance. 2. Built in-store services dashboards based on workforce metrics, improving data-driven decision-making.
1. Led product development of credit card loyalty platform from 0 to 1, enabling merchant integrations and targeted rewards that drove customer engagement and increased credit card market share. 2. Owned end-to-end delivery of digital marketing products that hosted multiple online-to-offline events, accommodating flexible interactions and driving engagement growth and digital revenue channels. 3. Led modernization of global eCommerce and CMS platforms across EU countries, improving cross-market experience consistency and accelerating online sales performance.
1. Managed end-to-end design and delivery of CRM platforms, improving B2B sales and service experiences; restructured loyalty programs to improve brand retention and purchase rates. 2. Optimized B2B sales and service business processes, enhancing CRM adoption and reporting accuracy.