Yifan Li

Student at New York University

New York, New York, United States

About

Experience

  • Social Media Intern at VX Media
    Feb 2025 - Present · 1 yr 5 mos

  • Social Media Content Creator at Freelance
    Dec 2018 - Present · 7 yrs 7 mos

  • Ambassador at NYU Wasserman Center for Career Development
    Jan 2023 - May 2025 · 2 yrs 5 mos

  • Equity Research Intern at Anyu Consumer Management Consulting
    Jun 2024 - Aug 2024 · 3 mos

    · Conducted market research and 8-year trend analysis in the hair care sector to forecast sales and growth opportunities · Evaluated the competitive landscape by assessing 30 key industry competitors and constructed a SWOT analysis to guide and refine strategic planning using Excel (VLOOKUP and Pivot Tables) · Synthesized findings from 20+ financial statements and earnings calls to highlight strategic advantages using ROI, gross margin, and CAGR as benchmarks

  • Remote Market Research Intern at Daxue Consulting
    Apr 2024 - Jul 2024 · 4 mos

    · Developed 4 industry reports using Excel and market databases to assess TAM and forecast revenue across targeted sectors · Analyzed 10 industry reports and 300+ social media posts to identify consumer preferences and trends in the body care market, evaluating engagement and ad conversion rates (conversions per click) · Assessed consumer behavior and market trends in China‘s travel retail sector, using Excel and visual storytelling to deliver strategic insights that shaped three go-to-market recommendations