Beijing, China
I joined Ogilvy Beijing as an Account Executive on Public Affairs Team in 2018, working on aviation, pharmaceuticals, consulting, education, government departments and some other industries. I take charge of media relationships for those clients and helps to arrange some conferences and seminars. Before this team, I were a fellowship member of Ogilvy Beijing, selected from thousands of graduates around China. I rotated among different groups for one year like a management trainee. During that time, I have worked for Nestle Ice Cream with their social campaigns; Ogilvy Advertising to serve Yili Liquid Milk; branding team inside strategy department to upgrade Kingenta and 3trees’ brand image. I graduated from The University of Leeds with a Master Degree, majoring in Advertising and Marketing in Business School. I designed a complete set of customer acquisition and maintenance models for The Economist during program, getting a certificate in Direct and Digital Marketing in the United Kingdom. Besides, I have been picked to take a one-week experience project of Bartle Bogle Hegarty(BBH), a full service global creative agency in London.
I have helped to design a pamphlet for the head of strategy, Will Lion. When participating in a audition preparation for black sheep studio, I have worked with Michelle Hagen. During this week, I have communicated with several practitioners, getting insights of advertising agency.