Singapore
Passionate about cross-border marketing and business growth, I have 3 years of experience leading go-to-market strategies, digital campaigns, and brand launches across China, Singapore, and North America. My background spans consumer tech, e-commerce, and venture innovation — combining analytical thinking with creative execution. I enjoy building brands from 0–1, crafting data-backed strategies, and optimizing performance across multiple channels such as Amazon, Kickstarter, and Xiaohongshu. Currently pursuing a Master’s in Venture Creation at the National University of Singapore, I’m eager to bring my strategic mindset, marketing expertise, and entrepreneurial drive to forward-thinking companies in Singapore.
• Planned and executed product marketing strategies based on Amazon and Kickstarter market insights. • Developed integrated brand and product manuals, overseeing all marketing assets including copywriting, posters, and TVCs. • Conducted competitor benchmarking of MEMS audio products; optimized listings to enhance product visibility and conversion. • Supported B2B and B2C sales enablement through tailored sales materials and messaging.
• Led regional market research and user segmentation, increasing market share by 17%. • Designed ROI and CAC models to optimize marketing budgets over RMB 4M. • Supported strategic product upgrades improving operational efficiency by 1.2pp.
• Developed national sales playbook and standardized SOPs for 40+ city managers. • Conducted Southeast Asia market entry research and delivered actionable GTM strategies.
• Supported market entry consulting projects through data-driven policy and pricing research.
• Created data dashboards for real-time KPI monitoring; boosted conversion by 15%.