Shanghai, China
Growth driven Product Manager experienced in Agile/Lean methodology with a diversified background spanning over 8 years’ in digital product, product-led-growth, growth hacking, growth marketing, digital marketing, conversion optimization, digital acquisition, and lead generation within a variety of businesses including startups, agency, corporate, institutional and two-sided marketplaces. I use data and insights from the business and its users to form hypotheses and validate them through A/B testing. With the end goal being to always increase value to the product, user, and business. Demonstrated expertise in both business-to-consumer markets and business-to-business markets. Passionate, analytical and results-driven professional with cross-functional team leadership experience. Strong track record in managing and developing digital products with a focus on driving growth from ideation to implementation and iteration.
Thoven is a Digital Therapeutics startup based in Shanghai, China, pioneering innovative digital therapies for mental health. As the Head of Product, I lead cross-functional teams in product development, design, user experience, operations, and regulatory affairs. Key Responsibilities: Spearheaded product strategy and roadmap development, aligning with company objectives and market trends. Led product ideation, research, and development processes to create cutting-edge solutions addressing cognitive disorders early screening and intervention, postpartum depression, panic disorders, and adolescent depression, among others. Directed product design initiatives, ensuring seamless user experiences and intuitive interfaces. Managed product operations, optimizing processes to enhance efficiency and scalability. Oversaw regulatory compliance efforts, leading the team in medical device submissions and approvals. Key Achievements: Successfully launched the "TCSA" cognitive assessment tool in 2022, surpassing MMSE in reliability and validity, setting a new standard in cognitive screening in China. Introduced a postpartum depression digital therapy product in 2023, validated through clinical trials at the Shanghai International Maternal and Child Health Hospital, achieving significant improvements in key depression(40.6% reduction) and anxiety indicators(30.8% reduction) with a user satisfaction rate of 91.6%. Led the team to complete the regulatory submission for the digital medical device for cognitive function training in 2023.
Hungry Panda is a rapidly expanding, well-funded food delivery platform with a mission beyond mere sustenance. We're dedicated to revolutionizing the food delivery experience, focusing on innovative areas such as Enhancing Mobile Shopping Experience, Panda Loyalty, Referral Programs, and Promotional Hooks. 🚀 Key Achievements: Led as the Head of Product, overseeing strategic direction and execution for consumer retention, conversion rates, and mobile experience globally. Pioneered and executed strategic product initiatives aimed at optimizing key metrics aligned with our north star objectives. Championed the vernacular product-led-growth strategy, driving robust product suites management in both the Australian and New Zealand markets.
Help early-stage and growth-stage tech start-ups to unlock and scale growth opportunities. Kickstart product-led-growth and marketing before hiring an in-house team. We help consult with growing brands and startups globally. Through framing structured key growth metrics, segmenting customers, systematically establishing the business growth engine, digital marketing strategy, and strategic planning, we help shape the next wave of growth for these companies. Happy working with cross-functional teams toward north star, we could help to define the vision, broadening the scope of what you can achieve, alongside developing and implementing transformational digital growth strategies to take your business to the next level.
• Led product efforts to apply Baidu’s data intelligence capabilities, like User Profile, ID mapping, User Social Graph, User Knowledge Graph, to empower many Baidu internal businesses by enhancing click-through rate or conversion rate. • Successfully spearheaded the Data-Intelligent Retail initiative to China retail market. Led DIR efforts to both provide China’s major retail partners with unique insights into their consumers and measurement of their marketing campaigns’ effectiveness. • Responsible for aggregating customer requirements, prioritizing new capabilities, building product roadmaps, and managing the life cycle of data capabilities.
• Provide data and business insights for the management team of BaiduTech, an organization that supports 90%+ Baidu products. • Drive a variety of analytics projects integrating multiple datasets to understand ROI and identify optimization opportunities. • Monitor business performance of the organization and track progress towards goals; deliver monthly business review to VPs and Director, collaborating with finance, product operation and vertical strategy and data teams on metrics and insights.
• Framed growing data matrix and created the MobileAds Data dashboard, for tracking, measuring, and analyzing business data. • Prioritized features driven by data analysis and managed development & release of product suite to improve ads fill rate and click rate, then grew publishers ~+3% revenue on average from the ads platform.