Beijing, China
Yifan comes with proven competitive skillset in business strategy development, cascading and executing as accumulated in over 15 years of progressive, local, regional and global multi-disciplinary experience, spanning across business development, strategy, marketing and commercial operation. With 9 years of experience in chemical, crop protection and seeds & traits industry, Yifan is very passionate about agriculture. His role in Bayer involves formulating and implementing leadership strategies for China and APAC by identifying growth opportunities and activating commercial tactical plans. Yifan graduated with economics master degree from London School Economics and who is a member of ACCA/ globally certified accountancy association. Core Competencies: customer centricity | strategic mindset | data-powered analysis | leadership | keen cultural awareness | communication & presentation Career Achievement Highlights: • Customer centricity: numerous examples create value through deeply rooted customer/farmer focus • Strategic mindset: drive a variety of country/regional strategy works and orchestrate commercial integration • Leadership: spearhead many commercial change initiatives and drive business turnaround
Responsible for Product, Go-to-Market and Digital strategies
Responsible for the P&L and business transformation
Lead growth strategy / market-entry strategy development, Sales & Marketing transformation, digital business model design, and operational optimization projects with an aligned focus on petroleum, chemicals, biofuel and major energy and utility sectors. Clienteles span the entire energy value chain, consisted of primarily state-owned corporate.
Experienced business developer in ship chartering and newbuilding/secondhand asset transaction, particularly successful at establishing groundbreaking connections with major Chinese Owners and petroleum end users, also contribute to macro-economic analysis, trend forecast and demand & supply dynamic modelling.