Yichen (Gloria) H.

Entrepreneur | Hospitality Consultant

London Area, United Kingdom

About

Entrepreneurial sales and strategy leader with 5+ years’ experience driving revenue growth, market expansion, and client success across tech-enabled food, hospitality, and commercial property development. Proven track record as a top-performing sales executive at CloudKitchens and as Sales Manager at VIA Equip, delivering commercial kitchen/operation solutions with over £5 millions projects. Strong foundation in consulting, partnerships, and operations, with expertise bridging UK and APAC markets. Passionate about scaling innovative platforms, building cross-functional partnerships, and enabling sustainable growth in the food & hospitality ecosystem.

Experience

  • Founder at BYG MATCHA
    Sep 2025 - Present · 11 mos

    100% Finest Matcha Powder For Everyone Everyday.

  • Strategic Sales Manager & Consultant at VIA Equip
    Aug 2024 - Present · 2 yrs

    • Spearheaded £1.2M+ in project value by delivering tailored solutions for hospitality and commercial kitchen operations. • Led cross-functional consulting projects, from design to execution, driving sustainable growth and client satisfaction. • Built partnerships with architects, project managers, and suppliers to deliver scalable, innovative solutions. • Business consulting, partnerships, market growth impact.

  • Senior Sales Executive at CloudKitchens
    May 2021 - Apr 2024 · 3 yrs

    • Consistently achieved 120% of sales target and closed £500K+ portfolio, ranking as team top performer. • Expanded CloudKitchens’ presence in the Asian market, building a strong client network and unlocking new revenue streams. • Partnered across departments to ensure smooth property onboarding and client success.

  • RCO Investigations Specialist at Amazon
    Jul 2020 - May 2021 · 11 mos

    From the aspects of registration, compliance and operation team, daily work includes: -evaluate high-risk activities and safeguard Amazon's global customer base, profitability and brand while maintaining a high bar of customer experience. -solving complex investigation and handle appeals from the seller. -Assist on compliance issues to ensure regulatory requirements are met using various monitoring systems and reports.

  • Co-Founder at Lulu Vegan
    Jun 2019 - Jan 2021 · 1 yr 8 mos

    • Built a consumer food brand, securing Top 10 in YES Global Entrepreneur Competition. • Developed brand strategy, sales channels, and marketing campaigns pre-COVID. • Entrepreneurial/Innovation experiences with initiative and creative execution.