Beijing, China
A strategic communication professional specializing in Corporate Communications across the Technology, Consumer Goods and Sports sectors. I leverage strong macroeconomic and political-economic analysis to help market-leading brands navigate complex public sentiment, protect corporate reputation, and drive thought leadership. Key Expertise: Reputation & Crisis Management: Serve as a trusted advisor to senior leadership, proactively identifying operational risks and managing complex public opinion landscapes to safeguard brand equity. Thought Leadership & Content Development: Translate macroeconomic trends into compelling executive positioning and corporate narratives, leading high-impact content development from conceptualization to execution. Media Relations: Maintain an extensive, high-tier media network to drive impactful earned media strategy and amplify corporate milestone storytelling.
Specialized in Strategic Corporate Communication with a distinct edge in integrating macroeconomic and geopolitical analysis into corporate narratives. Formulate and execute robust communication strategies for industry-leading clients, with a primary focus on the Consumer Goods (FMCG), Tech and Sports sectors. Key Expertise: Reputation & Crisis Management: Serve as a trusted advisor to senior leadership, proactively identifying operational risks and managing complex public opinion landscapes to safeguard brand equity. Thought Leadership & Content Development: Translate macroeconomic trends into compelling executive positioning and corporate narratives, leading high-impact content development from conceptualization to execution. Media Relations: Maintain an extensive, high-tier media network to drive impactful earned media strategy and amplify corporate milestone storytelling.
Strategic and results-driven communications professional with 3+ years of experience in a world-leading agency. Proven ability to develop and execute evidence-based strategic communications plans for top tech firms, MCNs and government entities. Strong research, writing, and interpersonal skills with a proven track record of success in managing complex projects and building strong relationships with stakeholders. Fluent in English.