Nagoya, Aichi, Japan
Working in Global Marketing Department at Menicon Co., Ltd. and managing contact lens care solution product portfolio and global digital marketing.
1. Managed contact lens care solution portfolio including marketing strategy, market research, strategy development, portfolio management, product launching, and marketing material creation 2. Led the product launching in European countries and US 3. Led global digital marketing
1. Worked in a cross-functional team to develop the cross border e-commerce to China market 2. Managed social media marketing, resulting in the achievement of over 50,000 followers on social media and the establishment of our loyal consumer pool 3. Expanded to the other new digital marketing channels (Red, Tmall, KOL, etc.) in order to cover the customer journey and enhance our brand awareness as well as the sales 4. Facilitated the establishment of flagship store on Tmall International by developing and identifying a suitable Tmall partner, resulting in the successful expansion of our business to the top 1 ecommerce platform in China Keywords: Cross-border ecommerce, Digital marketing, China market
1. Developed new oral solid formulations for Kampo (Japanese traditional medicine) and OTC products by executing in-house experiments from formulation development stage to scale-up stage, thus completing 1 Kampo product development and facilitating 2 OTC product developments 2. Optimized the physical properties of Kampo extracts by collaborating with the subsidiary in China Keywords: Product development, Japanese Kampo, OTC
1. Developed Japanese Kampo formulation