Yi Li

Building growth that compounds — strategy to execution | 10+ yrs across B2C, B2B & Ecom, Marketplace

Stockholm, Stockholm County, Sweden

About

Strategy and execution in one seat — With experience from strategy, execution to commercial, I start with the business goal, product position and real growth problem, then build the system and lead the team that runs it. Growth pattern recognition across industries — fintech, marketplace, telecom, e-commerce, healthcare, B2C and B2B — means I get to the leverage point faster in any new context. AI-native by practice — currently leading the transformation of Growth Hackers Stockholm into an AI-powered growth operation to help clients grow across acquisition, automation, and revenue growth.

Experience

  • Chief Executive Officer at Growth Hackers Sthlm
    Mar 2025 - Present · 1 yr 4 mos

    • Leading the transformation of a data-driven marketing agency into an AI-native marketing agencyThree service lines: AI-powered Acquisition, AI Automation Workflow, AI-powered Revenue Growth • Building and deploying AI automation workflows for clients — inquiry handling, quoting, follow-up, internal ops • Hands-on use of AI tooling to redesign service delivery: from manual execution to scalable, AI-assisted marketing and growth systems

  • Head of Growth at Trafiko
    Oct 2023 - Feb 2025 · 1 yr 5 mos

    • Joined with no growth infrastructure in place; Built from scratch: full tracking setup, data reporting and analysis system, and CRM • Ran all acquisition and CRM channels while building the infrastructure underneath them • MRR more than doubled during the engagement

  • B2B Analytics Consultant at EasyPark Group
    May 2023 - Oct 2024 · 1 yr 6 mos

    • Fractional B2B analytics engagement with one of Europe's largest digital parking platforms • Built data reporting infrastructure and delivered ongoing analytics to support commercial decision-making

  • Interim VP of Growth at Sircular
    Jun 2023 - May 2024 · 1 yr

    • Interim growth leadership for a B2B sustainability platform • Product and communication positioning; built acquisition infrastructure and growth reporting during the engagement

  • Interim CMO at Showroom
    Jan 2023 - Jun 2023 · 6 mos

    • Develop Growth and Marketing strategy for company’s expansion to better serve e-com clients • Hands-on building the infrastructure for acquisition, retention, tracking and performance visualization for further decision makings