Yi-cheng Lee

Senior Product Manager | Expert in Electric Vehicles & Consumer Electronics | AI & PMP & Scrum Certified | Proven Leader in Global Tech Innovation

New Taipei City, New Taipei City, Taiwan

About

Passionate about leveraging cutting-edge technology to drive business growth and enhance user experiences. Known for strategic vision, resourceful problem-solving, and exceptional team leadership. .Product Development & Strategy : Expert in managing B2C and B2B software products for end-users and dealer clients in 10+ countries. Proficient in developing and executing vision, strategy, and roadmaps for innovative products. .Extensive Industry Experience : 10+ years of experience in program, product, and project management, with significant achievements in shipping software for consumer electronics such as E-motorcycles, set-top boxes, smart TVs, Apple TV 4K, mobile phones, Chromecast, and Nest Mini. Served 3M+ mobile users, 2M+ home audiences, and 1K+ store staff. .Global Collaboration : Designed and implemented global team collaboration principles, reducing human resource costs by 30% and accelerating product time to market by 40%. Collaborated with over 200 large-scale engineering teams, virtual/physical marketing departments, and vendor companies. Experienced in leading large-scale, multi-year projects and partnering with top-tier consumer electronics brands. .Ecosystem Success : Spearheaded the creation and growth of the OTT Streaming product ecosystem, increasing active users by 30% and achieving top rankings in app stores. Fostered long-term partnerships with Apple, Google, Sony, Sharp, Philips, Hisense, TCL, Foxconn, and BenQ, securing significant resource value. .Technical Expertise : Directed the development of smart features, diagnostic software, SDKs, and APIs. Secured patents - BATTERY-SWAPPABLE ELECTRIC VEHICLE AND MAINTENANCE METHOD THEREOF in 7 countries, integrating advanced technology solutions with cross-functional teams. Certified in Artificial Intelligence Foundation, Scrum Master (CSM), and Project Management Professional (PMP). .Leadership & Team Management : Successfully led senior PM and Scrum teams, overseeing key product lines in electric vehicles and OTT streaming video. Skilled in coordinating with software, firmware, and hardware teams to achieve project goals. .Data-Driven Insights : Leveraged user data to enhance customer engagement, improve repair guidebooks, and monitor workshop performance. Conducted risk analysis for electric vehicles, leading to significant improvements in product reliability.

Experience

  • Department Manager at Taiwan Mobile
    Jun 2025 - Present · 1 yr 1 mo

    · Managing a department driving the MyCharge EV charging network, focusing on planning, operations, and cross-functional execution. • Overseeing early initiatives in HESS and Smart Home to shape sustainable energy and digital lifestyle solutions. · Building team capabilities and partnerships to support growth in EV, energy storage, and telecom-enabled services.

  • Senior Product Manager at Gogoro
    Nov 2021 - Jun 2025 · 3 yrs 8 mos

    • Successfully led a senior PM team and a Scrum team (5 members) managing key product lines in the electric vehicle sector. • Independently managed B2C and B2B software products for end-users and dealer clients in 10+ countries. Responsibilities included vision, strategy, and roadmap development, closely collaborating with software (SW), firmware (FW), and hardware (HW) teams. B2C Product Lines: - Smart features and personalized management apps - Subscription system (prepaid/postpaid) - E-commerce sales of cloud-activated smart features, physical accessories, and branded merchandise - Vehicle Navigation Dashboard (TFT) B2B Product Lines: - Diagnostic software (power distribution, diagnostics, component replacement, FOTA) - SDKs and APIs for dealer integration • Successfully secured patents - BATTERY-SWAPPABLE ELECTRIC VEHICLE AND MAINTENANCE METHOD THEREOF for products in 7 countries, integrating technology solutions with mechanisms from 10+ cross-functional teams. • Actively leveraged user data (tariffs, battery swaps, riding behavior) to enhance customer engagement and conducted risk analysis for electric vehicles, improved repair guidebooks, and monitored workshop performance. • Resourcefully designed global team collaboration principles covering product development, quality verification, software shipping, troubleshooting, and RMA processes, reducing human resource costs by 30% and accelerating product time to market by 40% with a cross-functional team task checklist.

  • Product Lead (Create the OTT Streaming Video product -MyVideo Ecosystem) at 台灣大哥大 Taiwan Mobile
    Jan 2012 - Oct 2021 · 9 yrs 10 mos

    .Supportively led and motivated 3 PdM/PjM on Website, APP, Smart TV, Set-top box, VR, Live, Multi-View, AI Speaker, Smart Home, Data Dashboard, Member Account, Payment and SEO, etc. .Successfully increased 30% of the annual number of active users, and App achieved first place in Entertainment Category in APP Store and Google Play, with users attaining 3 million. .Confidently collaborated with over 200 large-scale engineering teams, virtual/physical marketing departments, and vendor companies in the OTT streaming video product chain. .Closely partnered with well-known consumer electronics brands, acquired NT$ 10M+ resource value. .Established and facilitated long-term partner relationships in service integration with Apple, Google, Sony, Sharp, Philips, Hisense, TCL, Foxconn, and BenQ through a comprehensive feature roadmap and business objectives. .Efficiently executing multi-year projects, e.g. 3 years project integrated with Taiwan top cable TV company - Kbro, the scope including UI revamp, API (Member account, Payment, Merchandise, Authorization, Revenue Sharing) APP, and User Data.

  • Product Lead at 三立集團
    2011 - 2012 · 1 yr

    ∙ Successfully led a cross-functional team(8 members), cooperated with TV Program departments, and developed digital products, e.g., APP, E-Book, and Ad Platforms. ∙ Resourcefully acquired several Million Web page views, creating a new AD revenue stream for the company and saving more than NT$ 1M in development costs via resource exchange.

  • Project Manager at 3S POCKETNET TECHNOLOGY.
    2010 - 2011 · 1 yr

    ∙ Proficiently managed E-Book and Membership Card APP products.