Yann François

Social Media | SEM | Programmatique | Native Ads | Affiliation | Advertising Strategy

Greater Marseille Metropolitan Area

About

I have 19+ years of experience in online marketing, specializing in CPM, SEA, social media advertising, native advertising, programmatic display, app store advertising, and affiliate management. I have worked with various clients across different industries, delivering impactful and measurable results for their digital marketing campaigns. Most recently, I was a Senior Digital Marketing Trader at Enigma, a leading agency in the digital marketing industry. There, I leveraged my expertise in conversion funnel optimization, UX, tracking, and growth hacking strategies to maximize the ROI of our campaigns. I also collaborated with internal and external stakeholders to align our digital marketing objectives with the overall business goals and vision. My mission is to help businesses grow and thrive in the online space.

Experience

  • Student at 42 Marseille
    Nov 2025 - Present · 8 mos

  • Digital Marketing Specialist at YF Consulting
    Feb 2024 - Present · 2 yrs 5 mos

  • Senior Digital Marketing Trader at Enigma
    Nov 2022 - Nov 2023 · 1 yr 1 mo

  • Digital marketing director at Bright
    Apr 2022 - Oct 2022 · 7 mos

  • Senior Acquisition Media buyer at AdNatus
    Sep 2019 - Apr 2022 · 2 yrs 8 mos

    SEA, Social Media Advertising, Native Advertising, Programmatic Display, AppStore Advertising, Affiliate Management, Growth Hacking, Conversion Funnel Optimization, UX Optimization, Tracking Optimization...