Los Angeles Metropolitan Area
MBA at the Kellogg School of Management ('21) with experience in marketing and product management. Passionate about leveraging customer data to discover insights and deliver tailored solutions. A results-driven, cross-functional leader with strengths in data analysis, marketing strategy, and project management.
• Developed strategy for improving communications to diabetes patients and physicians by leveraging customer data and behavioral insights • Constructed and presented new framework for customer segmentation to identify unmet needs of diabetes patients and lead to optimal outcomes
Cheil Worldwide is an advertising agency under Samsung Group • Managed cross-functional team of 14 strategists and designers to lead marketing campaigns worth $23M; led market analysis, creative development, and production across 10+ countries • Designed Go-To-Market strategy for washing machine targeted at millennials in developing markets; marketing campaign went viral and reached 10M views, becoming the most viewed video on YouTube in Vietnam • Reprioritized hierarchy of client’s product mix to establish effective marketing strategies for e-commerce platform; led optimization of digital marketing channels, improving sales conversion rate by 19% • Led creative business proposal to initiate data-driven marketing strategy for the largest home-appliances business client in South Korea; obtained main agency rights and signed contract worth $8.3M in revenue • Created launch strategy for lifestyle television in 4 countries and executed influencer-oriented marketing campaign; secured > 1M digital reach and campaign was shortlisted for Webby award