Yeong Sheng, Lee

C Suite | General Management

Hong Kong, Hong Kong SAR

About

On a mission to promote the craft of dim sum and bringing the true taste of Hong Kong to the world—by challenging ourselves to constantly innovate as we build an exciting future together. At Tim Ho Wan, we are focused on doing things right every day while putting in place the systems, culture, and organisation needed to scale with integrity. By growing together with purpose, ownership, and respect for craft, we aim to build something that lasts for generations.

Experience

  • Jollibee Group (Hong Kong SAR · Hybrid)
    • Chief Executive Officer, Tim Ho Wan International
      Apr 2025 - Present · 1 yr 3 mos

    • Chief Operating Officer - Tim Ho Wan & Projects
      Jan 2024 - Mar 2025 · 1 yr 3 mos

  • Chief Executive Officer at Tim Ho Wan
    Jan 2025 - Present · 1 yr 6 mos

  • Tyson Foods (Bangkok, Bangkok City, Thailand)
    • Head of Global Retail & Exports
      Jul 2023 - Jan 2024 · 7 mos

      Tasked to spearhead Tyson Food’s acceleration with Global Retailers across all international markets along with overseeing the exports business from all International facilities which spans across North America, LATAM, South America, Asia, Europe and the Middle East.

    • VP Commercial, APAC
      Jan 2021 - Jul 2023 · 2 yrs 7 mos

      Head of Commercial, leading overall Sales, Marketing, Business Development and Integrated Business Planning function for the APAC region covering more than 25 countries with annual revenue in excess of USD 1 Billion. Tasked to lead the transformation into a consumer centric, demand driven organization. Key achievements includes building a team that drove accelerated sales growth with 25% CAGR, launching brands across multiple markets and growing shares with strategic partners which included Burger King, Pizza Hut, KFC, Subway, 7-11 and other global retail and QSR chains

  • Commitee Co-Leader at The American Chamber of Commerce in Thailand (AMCHAM Thailand)
    Jan 2021 - Dec 2023 · 3 yrs

  • General Manager, The Coffee Club International at Minor Food
    Apr 2019 - Jun 2020 · 1 yr 3 mos

    General Manager overseeing The Coffee Club's international business across 14 countries. Leading team of diverse individuals to drive accelerated growth via strengthening of brand fundamentals and white space expansion which included appointment of business partners and opening of new stores in Vietnam, India, China and Cambodia