South Korea
With 5+ years of experience in IT B2B marketing, specializing in leading and executing various online and offline marketing projects. Skilled in time and budget management, and effectively collaborating and communicating with diverse stakeholders to drive project success.
Executed various marketing initiatives including field events, webinars, and digital campaigns, driving customer engagement and brand awareness through strategic planning and seamless execution
Planned and executed brand marketing strategies for a new service launch, including market research, brand positioning, and communication strategy
- Managed developer marketing initiatives to support app/game developers, executing the Indie Games Festival and Changgoo Program, driving developer engagement activities - Organized educational programs such as monthly webinars, office hours, and newsletter, providing key insights on startup ecosystems
- Planned, executed, and managed budgets for B2B marketing projects for global IT clients(YouTube, Google Korea, Google Play, and eBay) - Developed event strategies tailored to target audiences, ensuring successful engagement and goal achievement - Experienced in a wide range of IT industry events, such as award ceremonies, game festivals, virtual events, and large-scale summits