Jakarta, Jakarta, Indonesia
I help hotels, resorts, and designers deliver custom furniture and hospitality accessories from concept to production, with consistent quality and international standards. I am the Founder and CEO of Versaguna, an Indonesia-based company established in 2004, specializing in custom furniture, loose furniture, and hospitality accessories for hotels, resorts, and high-end commercial projects. With over 20 years of experience in product design, development, and manufacturing, I work closely with hotel owners, operators, designers, and procurement teams to translate design concepts into production-ready products that meet international hospitality standards. My background in industrial design and international manufacturing, including professional experience in the United States, has shaped a strong understanding of design integrity, quality control, cost efficiency, and production feasibility. At Versaguna, we focus on: • Custom furniture & loose furniture for hospitality projects • Hotel accessories (amenity trays, tissue boxes, bathroom & room accessories) • Project-based production with export-quality standards • Design development, quality control, and delivery coordination We believe furniture and accessories play a critical role in the guest experience, and we position ourselves not just as a supplier, but as a reliable long-term production partner. 🌍 Experienced in export & international projects 🔗 www.versaguna.com 📷 Instagram: versaguna | VersagunaAccessories
PT. Versaguna International Jakarta, Indonesia Jan 2004 – Present Founder and CEO of Versaguna, a company specializing in custom furniture, loose furniture, and hospitality accessories for hotels, resorts, and high-end commercial projects. With over 20 years of experience, I work closely with hotel owners, operators, designers, and procurement teams to deliver bespoke, production-ready solutions that meet international hospitality standards. Key Responsibilities & Focus: • Lead overall business strategy, product direction, and project execution • Oversee custom furniture and hospitality accessory production • Translate design concepts into manufacturable, cost-effective products • Ensure quality control, material specification, and finishing standards • Coordinate production timelines, suppliers, and delivery • Support export and international projects Versaguna has delivered custom furniture and hospitality accessories for hotel and resort projects across Indonesia and selected international markets. Versaguna positions itself not just as a supplier, but as a reliable long-term production partner for hospitality brands seeking consistency, clarity, and quality.
Texas Instruments Dallas / Fort Worth, United States Jun 2000 – Dec 2003 Worked as part of a large, cross-functional product development team within a global technology company, collaborating with engineering, marketing, quality assurance, and manufacturing teams across multiple regions. Key Contributions: • Participated in end-to-end product development, from user research and concept definition to production support • Defined user needs, functional requirements, and product specifications • Designed and developed wireless handheld devices and educational products • Produced 2D sketches, 3D CAD models, renderings, and CMF (color, material, finish) studies • Collaborated with manufacturing partners in Taiwan, supporting production planning, quality alignment, and project tracking while balancing design intent, cost targets, and production constraints. This role strengthened my foundation in structured product development, international manufacturing, and quality-driven execution.
Brooks Stevens, Inc. United States 1999 – 2000 Worked at a renowned industrial design consultancy, contributing to a wide range of consumer, furniture, appliance, medical, and industrial product projects. Key Contributions: • Supported concept development and design execution across diverse product categories • Translated user needs and functional requirements into design concepts and specifications • Developed mock-ups and test samples prior to production • Created CAD surface models and drawings using Alias Studio • Prepared exploded views and component layouts for early-stage costing and manufacturing feasibility • Collaborated with engineering and production teams during early development stages This experience built a strong foundation in design thinking, user-centered development, and manufacturing-aware design, which continues to influence my approach to custom furniture and hospitality product development today.
Design Intern Battelle Columbus, Ohio, United States Apr 1999 – Jun 1999 Worked as part of a multidisciplinary research and design team at a global R&D and technology organization, supporting early-stage concept development for consumer safety and medical devices. Key Contributions: • Contributed to the conceptual design of a wireless device focused on child safety and monitoring • Supported the design and development of a medical device concept for lung cancer treatment • Conducted user needs analysis, usability definition, and human factors requirements to inform product direction • Researched market trends and emerging technologies relevant to product concepts • Supported early-stage design validation through concept reviews and documentation This role introduced me to human-centered design, usability-driven product definition, and research-based design thinking, forming an early foundation for my approach to product development.