Istanbul, Türkiye
Professional Development & Volunteering ● Took a career break for professional reset while staying engaged with industry trends ● Completed upskilling in digital marketing ● Volunteered with YenidenBiz, an NGO supporting women’s return to the workforce.Maintained leadership and execution skills while contributing to a social impact mission
● Leading Professional Oral Care Field Team in Turkey to strengthen professional recommendation of strategic oral care brands, drive sales & increase market share in the pharmacy channel. ● Responsible for developing and deploying professional oral care marketing strategy for the oral health category in Turkey aligned with the global and regional marketing teams and managing professional marketing budget. ● Leading the launch of key innovations in professional channels. Creating best practices & projects by understanding who are the primary experts to influence in Turkey to drive the demand generation for repeatable growth. ● Build & maintain close contact with Key Opinion Leaders, dental associations and academia to engage external stakeholders on the professional strategy and marketing plans. ● Plan for the congresses, local dental professional & pharmacist meetings, seminars with local and international KOLs. ● Leading the adaptation/creation of local professional assets for the therapeutic brands working closely with the regional and local marketing teams. ● Working in collaboration with regional and local medical teams to support creation and planning of training material for the Professional Oral Care Field Team in Turkey. Providing the team the necessary expertise to ensure that they are kept up to date on the therapeutic brand knowledge to generate demand through the professionals. ● Leading Global Bright Smiles Bright Futures program in Turkey. Working closely with the Ministry of Education and global teams to educate the children on oral health by giving in class training in order to achieve consumption growth.
Leading Professional Oral Care Field team to strengthen Colgate’s professional recommendation and drive professional sales in addition to my responsibilities in my previous role as an Assistant Professional Oral Care Manager ● Planning and conducting field visits with the professional oral care field team to enhance business performance. ● Supporting the field team with the necessary expertise to enable them to sell the professional products ● Coaching to develop professional oral care field team capability ● Training the field team on Colgate selling skills & customer management to drive professional engagement
Planning of all strategic and marketing activities of the strategic brands in order to achieve consumption growth, drive pharmacy sales & profit and professional marketing objectives. ● Driving best-in-class execution across professional and patient touchpoints. ● Leading the adaptation of professional assets and global campaigns with agency partners to deliver local amplifications and to improve business performance. ● Managing the professional oral care marketing budget, monthly forecasting, and the phasing of spend ● Working closely with cross functional teams (eg. Consumer marketing, Finance, Regulatory and Supply) to ensure delivery of professional marketing objectives and commercial goals. ● Coordinating Global Bright Smiles Bright Futures program in Turkey. Working closely with the Ministry of Education and global teams to educate the children on oral health by giving in class training.
Working as sales representative to develop key opinion leader relationships in Üsküdar subregion