Prague, Czechia
Passionate marketer with expertise in developing integrated marketing strategies in the life sciences industry, driving brand growth, increasing engagement and generating demand.
Develop and drive executive-level customer initiatives across Medtronic key accounts in Europe and Asia, including strategic events, pan-Medtronic marketing programs, voice-of-customer strategy, and integrated marketing campaigns.
1.Develop and execute multi-channel (Search, Display, Programmatic, social media) marketing campaigns for traffic driving and user acquisition to raise disease awareness, education and therapy adoption in UK, Germany, The Netherlands and Nordics. 2. Responsible for media planning and buying according to yearly budget. 3. Define tracking structure in Google Analytics and Marketo for meaningful insights reporting. 4. Build and execute end-to-end digital analytics strategy to measure marketing ROI from media, web to lead performance. (Using Google Analytics, Marketo, Adwords, Facebook, LinkedIn reporting tools). 5. Responsible for social media campaign and community management. 6. Managed agency to ensure campaign performance meet targets. Achievements: Actively contributed in setting up owned-paid digital ecosystem from web properties to media activities. Set up web and paid media analytics end-to-end tracking strategy. Created consolidated Digital Marketing dashboard in Tableau.
1.Part of the HQ media team in planning and managing media campaigns, leveraging and building media agency relationships. 2.Responsible for classifieds media spends of 4mil sgd annually and planned placements for all BUs ranging property sales & leasing, industrial sales & leasing and hospitality. 3.Ensured smooth process flow from coordination, media plan approvals, placement, procurement to invoicing. 4. Managed relationship with media agencies & took part in new media agency selection process.
1. B2B marketing campaign specialist for Microsoft Germany. 2. Execute end-to-end marketing performance measurement leveraging marketing automation, marketing activity planning and web analytics platform -Advise stakeholders on web customer journey, provide insights on conversion, site traffic, campaign performance with web analytics tool Comscore Analytix, Interana and Adobe Analytics -Report and analyse lead funnel progress and marketing ROI from databases 3. Keep abreast of Microsoft Modern Marketing content strategy and Marketo automation process
- Digital Marketing Manager subsequently took up interim digital marketing team lead role in THV Europe marketing leadership team
Drive brand and marketing activities in Global Business Development team. Develop brand positioning, marketing and conference strategy to generate demand and awareness. Create lead generation integrated marketing campaigns to build pipeline.
Lead digital communications strategy for general cardiologist audience to raise TAVI therapy awareness and confidence in Europe. Product owner of multilingual HCP website, responsible for product roadmap, content marketing and digital media campaigns. Acquire and engage with HCPs using digital channels (owned and paid), working closely with content owners to create optimal online experience for target audience. - Responsible for Marketo nurture campaign for HCP and lead scoring model for user segmentation. - Improve website experience to acquire new contacts and improve site engagement. - End to end activity management from comms planning, media selection and buying, analytics and reporting. - Manage agency relationship.