Yangon, Myanmar
Driving performance marketing strategies across Paid Search, Display, and Social platforms. - Manage and optimize multi-platform campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and TikTok to generate high-quality inquiries and leads. - Experienced in executing full-funnel digital campaigns for Education, Security, and Travel sectors, with a strong focus on ROI and conversion. - Conduct in-depth keyword research, audience segmentation, and creative testing to enhance ad relevance and effectiveness. - Analyze campaign data through GA4, Meta Ads Manager, and LinkedIn Campaign Manager for continuous performance improvement. - Implement robust conversion tracking and lead scoring systems to ensure lead quality and sales alignment. - Collaborate cross-functionally with content, design, and sales teams to maintain strategic alignment and brand consistency. - Allocate and manage media budgets efficiently to maximize impact across all digital channels. - Stay ahead of digital trends, platform updates, and consumer behavior shifts to refine strategy and maintain a competitive edge.
- Developed and executed digital marketing plans to increase brand awareness and drive sales. - Managed SEO/SEM campaigns, Google Analytics, and Social Media Paid - Advertising & Content Management (Facebook/TikTok/Viber/Telegram/Youtube). - Analyzed campaign performance data to optimize strategies. - Submitted daily, weekly, monthly, and quarterly KPI reports. - Collaborated with cross-functional teams to align marketing efforts with business goals. - Trained and led a team of digital marketing specialists, content/copy writers, in- house media team & creative designers.
- Translating client campaign objectives into programmatic activation strategies; including defining and building target audiences and sourcing relevant inventory opportunities - Managing campaigns, including ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs - Overseeing the execution of operational tasks including budget management, billing and campaign creative trafficking - Developing strong working relationships and with members of the broader digital account teams including planning, investment, operations and analytics - Collaborating with agency teams and publishers to source, evaluate and implement deals that provide our clients with high quality inventory opportunities - Creating and enforcing workflow processes to ensure deliverables are completed accurately and on time - Training, supporting and managing the day to day responsibilities and QAing work of more junior team members - Conducting regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns - Keeping key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings - Contributing to the development of best practices to improve the quality or efficiency of work within an account or broader agency programmatic team - Responsibilities for set up, campaign activities, inventory management, analytics and campaign operation for all digital media platforms
- Responsible for set up Programmatic Campaigns (DV360, Google Ads, The Trade Desk, Gamma DSP) - Responsible for set up Local Ad Network Campaigns (Ambient DSP) - Responsible for set up Facebook Campaigns (Facebook Business Manager) - Handling Web issues for some web projects. - Manage recruitment of and oversee management of website / publisher partners. - Collaborates with internal teams such as Trading team, Technical team, Sales team to supervise campaign execution. - Identifies potential enhancements in ad operation management processes that will streamline workflow and optimize publisher cost. - Supervise and evaluate the performance of ad op executives based on Oversees daily ad operations across multiple campaign activities including planning, inventory management, analytics, and campaign operations.
- Manage Office Administration - Handling Customer Service for B2B and B2C Clients - Responsible for cold calling, e-mailing and direct meeting - Responsible for Radio Program such as preparing job announcement - Prepare CVs for the job seekers - Meeting with clients and selling our service to clients - Responsible for sales target achievement - Assisting for Job Fair and selling promotion to clients