Seoul, South Korea
Sales & Marketing professional with nearly 10 years of experience helping global brands grow through data-driven strategy, enterprise account management, and digital advertising across streaming, e‑commerce, and ad tech.
Responsible for a comprehensive range of marketing initiatives aimed at enhancing awareness and satisfaction for Selling on Amazon (SoA) and various SoA tools and programs. These efforts encompass market research, management of owned and CRM channels, optimization of paid media campaigns, design of go-to-market communications, coordination of brand events, development of content partnerships, production of marketing collaterals, and more.
Led multiple brand-centric digital campaigns and projects in collaboration with Samsung Global Marketing Center, ensuring consistent branding across brand-owned social media platforms, maximizing sales through brand-owned commerce (Samsung.com), and enhancing visibility at brand-hosted events with Samsung subsidiaries worldwide.
Planned and executed diverse digital campaigns customized to meet business objectives across multiple business units (IM, VD, CE) within Samsung Electronics, encompassing Online-to-Offline (O2O), Customer Relationship Management/Customer Data Management (CRM/CDM), Media and Platform partnerships, as well as global-scale PR initiatives in non-traditional formats.
Organized and categorized the corporate-wide internal assessment surveys for the first half of 2016 at both local and global levels, and synthesized the data into visual summaries for C-level leadership reports.