Istanbul, Istanbul, Türkiye
5+ years of experience in multinational leading companies in FMCG & IT sector. 2 years of experience in account management. Created data driven investment strategies focusing on ROI. Led digital transformation of key account department. Passionate for transforming data into business results by using the advanced analytical tools and techniques. Key Achievements: ✅Made the first ever agreement between Philip Morris Turkey & A101 (#1 consumer chain in Turkey w/ 9200 stores) considering consumer trends & long term strategies. ✅Created 20% field visit efficiency by designing new field management tool including UI&UX exercises. ✅Created 30% back-office efficiency by designing data integration and automated reporting model between customers & PMI.
• Leading digital transformation of FMCG by creating B2B partnerships, via strongest b2b e-commerce and b2b engagement platform «pmaktif.com». Expansion of this platform by acquiring new partners. • Creating synergies and efficiencies for both partners and retailers by seizing opportunities. • Utilizing «pmaktif.com» for the partners and retailers by leading system integrations, UI & UX designs. • Designing online market places for partners and managing that e-commerce platform by positioning pmaktif.com as SaaS.
• Led key account department's digital transformation: - Created a field management app for field force including UI/UX design in collaboration with IT teams. - Started b2b data integration via designing automatized reports and long term field force alert systems. • Responsible for National Accounts; Carrefour, Rossmann and A101: - Created ROI focused yearly agreement strategies for revenue growth, business development and fundamental excellence to implement regional & local accounts afterward, based on data driven priorities and performance objectives. - First agreement with biggest discounter in Turkey and designed brand new operational methodology to increase impact & efficiency of agreement.
• Created and designed structured and analytical tool for volume tracking to consult and coordinate West Anatolia Region sales managers. • Led a "sizing" project for re-aligning Turkey sales organization field force organizational structure. Gathered data from various sources to create optimized coverage plan. Plan was fully applied with several location change and resulted with 5% increased weighted coverage. • Created strategical road map & prepared yearly commercial plan for West Anatolia region and sub commercial areas by using several data source. • Designed centralized reports within a simplification project. Redesigned or eliminate all the reports by using Tableau platform. • Fast Forward project attendee and Fast Forward ambassador. (PMI's new way of working transformation campaign based on test to learn methodology.) • Responsible for Nielsen & Consumer Survey reporting. Analyzed deeply and created factbooks & newsletters with clear call to action plans. • Managed West Anatolia Region's trade, commercial and T&E budget.
• Meeting owner and process lead in several Digital & ATL & BTL media campaign. -Intel & Vodafone & Accenture "Ready for Future" digital transformation project. -Turkcell & Intel 2in1 Campaign -Orkun Işıtmak & Intel Influencer Marketing Campaign •Led Intel IT Center (Online B2B engagement platform) by creating engagement strategy via content management, targeted campaigns and event ownership. -400% increased opt ins in a year. • Consulted to SMBs and Software vendors to create a marketing strategy and contents. • Budget management and monthly budget reporting. • 3rd party management for both content management & event organizations. • Weekly & Monthly sales reporting by using Sales Force.
• Reported monthly & weekly sell-in & sell-out data with detailed analysis. • B2B sales project: Gathered all b2b data from various key accounts in one platform for reporting. Created a monthly based, user friendly, easy to update report by using the data. • Discounter In & Out Project: Prepared a report by using the detailed analysis of sell-in, sell-out and Nielsen data to measure the SoM impact of in & out sales.