Yavuz Gürel

Head of Retail at OUTLETCITY AG

Stuttgart Region

About

With over 20 years in retail and team leadership, I am goal-oriented, detail-focused, and passionate about achieving sustainable success. I inspire teams to reach their best through strategic and operational thinking.

Experience

  • OUTLETCITY AG (Metzingen, Baden-Württemberg, Deutschland)
    • Head of Retail
      Oct 2025 - Present · 9 mos

      Brand Management & Omnichannel Development Driving retail strategy and growth across luxury, premium, sport & mainstream segments. Leading Retail & Marketing teams, managing brand partnerships, KPI optimization, and omnichannel initiatives to strengthen competitiveness and customer experience.

    • Senior Retail Manager
      Jan 2025 - Oct 2025 · 10 mos

      Budget Planning & Revenue Ownership Team Leadership & Mentoring Maximizing Brand Presence & Sales Performance Strategic KPI Analysis for Revenue Growth Operations Management & Process Optimization Representation of Head of Retail

    • Retail Manager
      Apr 2019 - Jan 2025 · 5 yrs 10 mos

      Managing a Brand Portfolio to Achieve Targets Budget Planning and Detailed Reporting for Efficiency Strategic Leadership on Peak Days to Maximize Sales Supervision and Coordination of the Concierge Team Strategic and Operational Support for Brand Partners

  • Fossil Group, Inc. (7 yrs 5 mos)
    • Retail Area Manager Outlets
      Oct 2015 - Mar 2019 · 3 yrs 6 mos

      Supervision of Fossil and Watch Station Stores Across 5 Federal States Leadership of 3 Store Leaders and 10 Store Managers Managing 180 Sales Associates to Drive Revenue Growth Strategic Initiatives for Sustainable Business Development International Special Projects and New Store Openings

    • Store Manager
      Nov 2011 - Sep 2015 · 3 yrs 11 mos

      initially leading a team of 7 individuals which grew to 32 at its peak. Achieved status as the most successful outlet store in Germany and ranked in the top 3 across Europe. Led team development initiatives and spearheaded special projects and store openings throughout the EMEA region.

  • Store Manager / Inventory Supervisor at Levi Strauss & Co.
    Jan 2009 - Nov 2011 · 2 yrs 11 mos

    Store Manager in Stuttgart, I managed all operational facets. Led inventory counts across Germany and Switzerland. Supported store openings in diverse locations and drove marketing initiatives to boost visibility in Stuttgart. Undertook assignments across the DACH region, ensuring inventory management and operational excellence.

  • Team-Coach at Nike
    Nov 2004 - Nov 2006 · 2 yrs 1 mo

    Started as a Sales Assistant and progressed through further training to become a instructor. Additionally, completed the AEVO (Ausbildereignungsprüfung) qualification. Responsible for training apprentices. CV