Dubai, United Arab Emirates
Social media has the power to change the way people see themselves, the world, and the brands they connect with. With a background in communications, marketing, production, and modeling, I bring ideas to life in ways that resonate and feel authentic. I work with a wide range of clients, specializing in government, culture, and lifestyle - delivering campaigns, strategies, content plans, and productions that reflect their brand identities and create lasting impact.
In my role as account Executive, I am responsible for developing and implementing effective social media strategies and digital marketing campaigns to enhance the company's brand visibility, engage with the target audience, and drive business growth. My key duties include: • Strategic Social Media Management: Design and implement social media strategies across platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube to enhance brand visibility and engagement. • Content Creation and Engagement: Develop engaging multimedia content (posts, videos, graphics) to drive audience growth and promote brand awareness. • Campaign Execution and Optimization: Plan and execute targeted paid campaigns, optimize for performance, and track ROI using data-driven strategies. • Performance Monitoring and Reporting: Analyze KPIs and metrics to assess campaign success, providing actionable insights to stakeholders through detailed reporting. • Collaborative Marketing Integration: Work with marketing, design, and content teams to align social media with broader campaigns. • Audience and Competitor Insights: Conduct audience behavior analysis and competitor benchmarking to identify growth opportunities. • Trend Analysis and Innovation: Stay current with digital marketing trends, tools, and technologies to recommend innovative strategies.
In my role as digital and social media intern at Seven Media, I engage in a diverse set of responsibilities aligned with the company's focus on public relations, branding, and client campaigns. My key duties include: • Client Campaign Support: Assist in planning, executing, and reporting on social media campaigns aligned with client PR and marketing strategies. • Content Creation and Management: Develop engaging social media posts and multimedia content tailored to client branding and target audiences. • Social Media Monitoring: Monitor and engage with client social media channels to manage online interactions and ensure positive engagement. • Media Relations Support: Share client press releases and coordinate collaborations with influencers and media outlets for social media promotion. • Trend and Competitor Analysis: Research industry trends and competitors to provide actionable insights for client campaigns. • Analytics and Reporting: Track and report social media performance metrics to measure campaign success and recommend improvements. • Event Promotion: Support live social media coverage and promotional strategies for client events. • Creative Collaboration & Modeling: Work with in-house creative teams to produce innovative and high-quality multimedia content for client campaigns, and participate as a model in client photoshoots or promotional materials when needed.
In my role as a Media and Communications Intern at Al Futtaim COLAS, I engage in a diverse set of responsibilities crucial for advancing the company's brand identity and communication efforts. My key duties include: • Content Creation: I capture and edit videos and photographs to highlight the company's projects, effectively communicating the brand's narrative. • Social Media Management: I craft engaging marketing videos and oversee the company's social media platforms, enhancing its online presence through strategic content. • Graphic Design & Presentation: I create compelling PowerPoint presentations and participate in graphic design tasks, utilizing visual storytelling to convey complex information. • Editing and Production: Proficient in editing tools, I produce high-quality visual content that aligns with the company's branding and communication objectives. • Event Planning and Coordination: I assist in organizing corporate events, demonstrating strong organizational skills to ensure their success. • Professional Development: I continuously improve my social media management and presentation design skills, showing a commitment to professional growth within the media and communications field. This role allows me to actively apply and expand my content creation, social media, and design skills, while navigating the intricacies of corporate communications and brand promotion.
As part of my course work, I developed and executed an end-to-end social media marketing campaign for ZOYA Health & Wellness Resort; to enhance brand visibility and engagement across platforms. The campaign I developed with my team was selected as the winning campaign by ZOYA.
Engagement with prospect students to provide degrees and enrollment related information. Leveraged social media platforms for student engagement and recruitment, showcasing creative content strategies.