Pakistan
Digital Marketer with a warm and friendly demeanor always! Team player who is acutely attentive to the needs. Problem solver and avid multitasker. Track record of being an essential part of the marketing team and instrumental in providing effective solutions that produce immediate impact and contribute to the establishment’s long-term success. Specialties: • Website Marketing Techniques • Outreaching • HARO • Technical SEO • SEO/SEM Keyword Research • SEO Ranking Analysis • SEO Competitor Analysis • Google Penalty Recovery • Social Media Optimization • Google Business Profile • Local SEO • Social Media Marketing • Online Marketing Strategies • Content Optimization • Resource Training • Project Management • Digital Marketing Strategy • Email Marketing Campaign • Landing Page Optimization • Conversion Rate Optimization (CRO)
Currently working as a Digital Marketing Specialist at EGO, a Shopify-based eCommerce brand with global platforms including wearego.com, wearego.ae, and gosnapp.com • Overseeing the complete SEO strategy to drive organic growth, enhance search visibility, and boost keyword rankings across local and international websites. • Incorporating emerging optimization frameworks—GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), LLMO (Large Language Model Optimization), and AIO (Artificial Intelligence Optimization)—to ensure content is not only SEO-friendly but also answer-ready, quotable, and visible in AI-powered tools like ChatGPT, Perplexity, Google AI Mode, etc. • Executing Local SEO optimization to enhance presence in local pack results. • Assisting in PPC campaign management, improving ad performance and ROI through data-driven optimization. • Mentoring and training new content writers on SEO best practices, blog writing, and content alignment with brand strategy. • Collaborating with the social media and creative teams to ensure unified campaign execution across organic, paid, and branding efforts. • Supporting the overall digital strategy to expand EGO’s online footprint and deliver measurable marketing outcomes.
Worked on newly started and old in-house services-based projects as well as handling clients’ websites tasks. • On Page Optimization Looking after all the related workings from keywords research to building up the website from the scratch. • Off Page Optimization Making off page strategies for the in-house projects as well working on clients’ websites. • Reporting & Website Analysis Complete website auditing manually & using variety of SEO tools. Monthly reporting using Google Analytics, GSC and other related tools. • Other Activities Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns. Identify trends and insights, and optimize spending and performance based on the insights. Collaborate with agencies and other vendor partners. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Worked on PureVPN - A SaaS (Software as a Service) based service. • On Page Optimization. • Off Page Optimization. • Reporting, content funneling, website audit, and competitor Analysis. • Social Media Marketing. • Understanding of Google Analytics, Google Search Console, GTM, Google Data Studio, Ahrefs, Mangools, and other industry related tools. • Creatives, videos and content creation using AI tools like Canva and Jasper. • Worked on various branded and sports related campaigns. • Sound knowledge of working, providing assistance and coordination with PPC, affiliate, social, and content teams. • Worked on HARO that allows sources to get valuable media coverage from high traffic websites that are great for branding and SEO.
• On Page Optimization Keyword Analysis, Keyword Research, URL Structure, Meta title and description, Heading tags, Sitemap, Robots.txt, Image alt tags. • Off Page Optimization Making different strategy for different projects and doing off page SEO according to it. • Reporting & Website Analysis Complete Website Analysis manually & using variety of SEO tools. Google Analytics, Webmaster Tool & SEO Progress/Ranking reporting.