Türkiye
- Responsible for Consumer and Commercial Credit Card and Debit Card; o Onboarding Programs o Activation Programs o Upsell Programs o Retention and win-back programs o Cash Advance / Credit Card Loan and additional installment product management and sales - Responsible for Acquiring Systems; o Onboarding Programs o Activation Programs o Upsell Programs o Retention and win-back programs - Designing a strategy to increase commissions and profitability - Responsible for Debit Card Product management - Responsible for prepaid card product and project management - Creating analytic insight for issuing business
- Product Owner of the shopping assistant mobile application - Axess Mobile - Managing Digital channels of Payment Systems; mobile applications, digital payment solutions
Responsible for retention - attrition process and customer activation campaigns
Responsible for processing churn, attrition, retention and customer win-back. Designing, implementing and tracking retention and win-back campaigns. Responsible for customer activationand upsell campaigns. Customer behavior analysis for 1to1 marketing campaigns.
Web site traffic growth. E-mail marketing management. Developing statistical systems. Building the member behavior models using multivariate techniques,including regression and discriminant analysis and cluster analysis to improve the web sites traffic.