Mumbai, Maharashtra, India
Hi, I’m Yash 👋 My journey spans across strategy, mentoring, and content creation. Currently, I work in the MD’s Office at Parag Milk Foods, Mumbai, where I drive strategic projects across growth, GTM, and business optimization. Earlier, I worked with eBay in Berlin on global transformation initiatives, and at L&T Technology Services managing cross-functional engineering projects. In the last few years, I’ve been fortunate to: 📌 Mentor 10,000+ students, resulting in 50+ national podiums, multiple PPOs/PPIs, and CFA-RC campus winners 📌 Be recognized as a Top 5 Mentor of the Year on Unstop 📌 Build a 25K+ LinkedIn community through 150+ posts, 20+ brand collabs (Apollo 24|7, Cars24, Flipkart, Masai, and more), and 250+ mentorship calls 📌 Deliver guest sessions (IIT Kharagpur, IIM Lucknow, InsideIIM, and more) on careers, strategy, and case competitions 📌 Travel across 23 countries, gaining a truly global perspective 💡 What do I do? I break down business strategy and marketing into simple, memorable stories the kind that help you see how a brand truly becomes a brand. Always open to meaningful conversations on growth, strategy, and storytelling. 📩 For work/collabs: [email protected]
𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗚𝗿𝗼𝘄𝘁𝗵 & 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 • Created the Annual Operating Plan (AOP) for ₹150 Cr, enabling 50% YoY top-line acceleration • Monitored acquisitions, volumes & margins as core KPIs, strengthening business predictability • Developed business-review dashboards, accelerating decision-making & real-time performance management • Partnered with marketing on TOI ads & digital campaigns, boosting trials, visibility & reducing CAC by 20% 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝘆 & 𝗠𝗮𝗿𝗸𝗲𝘁 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 • Owned ₹60 Cr category P&L, improving profitability through pricing levers, assortment mix, and trade ROI • Scaled D2C operations from 7 to 12 cities through market research, whitespace analysis & GTM execution • Delivered 2x revenue growth in e-commerce & quick commerce within 6 months • Revived non-performing cohorts through targeted interventions, driving sustained volume & margin recovery • Built quarterly & monthly revenue plans aligned with AOP, enabling strong cross-functional execution 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 • Executed end-to-end retention strategy using Salesforce, improving retention from 80% to 88% • Expanded active user base by 20% and added ₹70L/month incremental revenue • Scaled MAUs from 18K to 25K by redesigning onboarding and optimizing high-intent funnels • Built a loyalty program for lapsed users, delivering 38% growth in loyal base through cross-sell & rewards • Ran targeted pricing, promotion & seasonal campaigns while maintaining 3x ROAS across channels
- One of the Top Mentors on Unstop (Top 3 among 100) - Providing mentorship to undergrad students, MBA aspirants, and B-school students for Case Competitions, Resume/Profile building, Interview Preparation, and Career guidance in general - Mentored more than 150 mentees in their professional journey and received an average rating of 4.9/5
• Mapped all payroll complaint process, analysing all stages from the input collections to ticket resolution • Combined data-driven insights with 40+ personal interviews to pinpoint gaps in complaint process • Restructured issues into 5 main categories, designed ticket prioritization matrix enhancing efficiency by 40% • Proposed AI chatbots to automate responses, cutting response time by 40% and boosting CSAT 20% • Deployed Alteryx to revamp Financial documentation, ensuring SAP synergy, saving 50% manual work