San Francisco Bay Area
Hello! I'm Yashika Gupta, a recent grad from San Jose State University with a major in Business Administration, Management Information Systems, with double minors in Economics and Public Relations. I’m passionate about building bridges between technology, business strategy, and people. My academic path has allowed me to gain a strong foundation in data analytics, project management, and marketing.
- Leverage internal database systems and Salesforce to generate reports, track admissions data, and support consultation processes—including booking, follow-ups, and documentation. - Act as the first point of contact by answering phone calls, responding to voicemails, and directing inquiries to appropriate staff or directors in a timely and professional manner. - Manage customer communications via phone and email, utilizing Salesforce to schedule meetings, maintain accurate records, and ensure seamless coordination.
- Lead Adobe Express workshops and sessions, empowering peers to enhance academic and personal projects. - Collaborate with faculty, staff, and student organizations through content creation, social media marketing, and community engagement.
- Collaborated with cross-functional teams to consolidate and revamp legacy campaign layouts in Marketo, improving design consistency and engagement based on stakeholder feedback. - Streamlined manual workflows by partnering with data science and external stakeholders to build automation bots using Workato, enhancing process efficiency and scalability. - Analyzed large datasets via Salesforce and internal tools to perform title and keyword segmentation, refining persona targeting and boosting campaign effectiveness.
- Lead professional events, including interactive workshops and company tours, to enhance skill sets. - Mentor new pledge class on professional skills, focusing on email etiquette and public speaking. - Collaborate with on-campus organizations to create monthly networking opportunities.
- Planned and executed 5+ marketing events, managing all logistics and coordinating with 10+ vendors and campus partners, resulting in a 25% increase in event attendance compared to previous semesters. - Created 20+ promotional materials, including flyers, social media graphics, and email campaigns, which contributed to a 30% boost in online engagement and a 15% increase in event sign-ups. - Conducted market research using surveys and data analysis to identify key target audiences, leading to the development of 3 new tailored marketing strategies that improved campaign relevance and boosted outreach effectiveness by 20%.