Yash Verma

Digital Marketing Manager | Meta Ads & Social Media Strategy | Hospitality & Lifestyle Brands

Gaya, Bihar, India

About

Most brands post content. I build systems that make people stop, engage, and convert. Over the past 3 years, I've led social media and digital marketing for hotels, resorts, and lifestyle brands — places where first impressions live on a screen before they ever happen in person. I know how to close that gap. At Merlot & Co, I own the full marketing function — from paid campaign strategy to content calendars to influencer partnerships. Before that, at Ramee Tarang Hotel and The Cabbana Resort & Spa, I ran Meta ad funnels, managed WhatsApp and email automation, and built organic social presence that actually drove footfall and leads — not just likes. What I'm good at: → Meta Ads (Facebook & Instagram) — audience targeting, budget allocation, A/B testing → Content strategy — scripting, copywriting, brand voice, platform-native formats → Campaign management — from brief to performance report, end to end → Influencer and vendor coordination → Analytics — turning KPIs into decisions, not just slides I don't hand off creative to an agency and wait. I write the copy, shape the strategy, pull the numbers, and fix what isn't working — usually before someone asks me to. Right now I'm looking for a Digital Marketing Manager or Social Media Manager role where I can build something with real impact — ideally with a brand that takes its digital presence seriously. If that's you, let's talk. 📩 [email protected] | 📱 +91-7982824969

Experience

  • Head of Marketing at MERLOT
    Dec 2025 - Present · 8 mos

    • Lead end-to-end marketing strategy aligned with revenue, branding, and growth objectives. • Drive campaign performance and profitability using data-driven targeting and optimization. • Scale digital presence through high-engagement social media and paid advertising. • Collaborate cross-functionally on pricing, promotions, and acquisition strategy. • Manage agencies, creatives, and brand communication across channels.

  • Social Media Manager at Ramee Group of Hotels, Resorts & Apartments
    May 2025 - Present · 1 yr 3 mos

  • Marketing Executive at Ramee Tarang Hotel
    May 2025 - Oct 2025 · 6 mos

    • Executed integrated digital and on-ground campaigns accelerating brand visibility and leads. • Managed Meta Ads, WhatsApp, SMS, and email automation for performance marketing. • Coordinated corporate promotions, vendors, and regional activations.

  • Social Media Manager at The Cabbana Resort & Spa.
    Jan 2025 - Apr 2025 · 4 mos

  • Brand Executive at Vishal Snacks
    Jan 2023 - Jul 2023 · 7 mos

    • Designed packaging and promotional creatives aligned with brand guidelines. • Managed social media marketing and local promotional engagement. • Supported product launches through coordinated digital campaigns.