Delhi, India
I've always been fascinated by one thing: growth. Whether it's helping a startup acquire customers, building partnerships, closing high-value deals, creating content, or bringing people together through experiences, I've spent the last few years figuring out what makes people engage, connect, and take action. My journey started in business development and sales, where I had the opportunity to work with startups, generate funding, close high-ticket deals, and help businesses unlock new revenue opportunities. Along the way, I learned that growth isn't just about sales—it's about understanding people, building trust, and creating value. Today, I work at the intersection of growth, content, partnerships, and experiences. I'm the Founder & CEO of Social Paradigm, where I collaborate with brands, creators, startups, communities, and travel companies on content, collaborations, and growth initiatives. I'm also building Every Saturday, a platform focused on creating social experiences that bring people together and naturally turn into engaging content. I enjoy working with ambitious people, testing new ideas, building meaningful partnerships, and finding creative ways to help businesses grow. If you're building something interesting, I'd love to connect.
I work with brands, creators, startups and communities, to create engaging content, meaningful collaborations, and memorable experiences. Our focus is on helping brands improve their visibility, engagement, and digital presence through content strategy, ideation, production, creator partnerships, and experience-led initiatives. Alongside client work, we actively build and execute our own projects, allowing us to test ideas, understand audience behavior, and create content that people genuinely connect with. Areas of focus: • Content Strategy & Ideation • Content Production • Brand & Creator Collaborations • Community & Experience-Led Activations • Social Media Growth • Partnership Development Website: SocialParadigm.in
I have successfully onboarded multiple vendors in the food industry, enabling supply to major clients like Facebook (Meta), Airport T4, and prominent restaurant chains. These partnerships generate an average monthly revenue of INR 5 lakh, showcasing effective vendor management and strategic growth in our supply network. 1. Revitalized Brand Strategy: Developed and executed a comprehensive brand strategy for Juice Cult, aligning messaging and visual identity to resonate with target demographics. This resulted in increased brand recognition and customer engagement. 2. Implemented Effective Sales Initiatives: Introduced innovative sales initiatives that drove significant revenue growth. By optimizing sales processes and implementing targeted marketing campaigns, sales performance improved consistently. 3. Expanded Client Base: Successfully expanded Juice Cult's client base by identifying and engaging with new business opportunities. Developed strategic partnerships and nurtured key client relationships, resulting in a broader market reach and increased sales channels. 4. Enhanced Customer Experience: Implemented customer-centric strategies to enhance the overall customer experience. This included improving product delivery timelines, implementing feedback mechanisms, and ensuring high levels of customer satisfaction. 5. Achieved Marketing Milestones: Led successful marketing campaigns that effectively promoted Juice Cult's products and services. Utilized digital marketing channels, social media platforms, and SEO strategies to increase brand visibility and drive lead generation. 6. These achievements highlight your role in driving growth, increasing revenue, and expanding Juice Cult's market presence through strategic sales and marketing efforts.
Generated ₹3 Crore in revenue within a few months by self-sourcing leads from publicly available data, cold-calling architects and interior designers, securing meetings, and successfully closing high-value deals. Managed customer relationships through consultative sales techniques to attain individual sales goals. Customised service offerings to accommodate consumer needs. Contacted current and potential clients to promote, upsell and cross-sell products and services. Closed large sales to exceed quota and align with company targets. Developed and implemented effective lead generation strategies to maximise business opportunities. Phoned leads from referrals and telemarketing lists and asked appropriate questions to determine their needs and requirements. Negotiated with vendors and service providers to secure cost-effective marketing tools and resources. Implemented feedback mechanisms to gather insights for continuous improvement of reports. Maintained up-to-date knowledge of industry trends to improve report relevancy. Conducted thorough research to validate data sources, ensuring report credibility.
Generated ₹35 Crore in funds through strategic outreach and meetings (in-person and video calls), explaining the system to clients and facilitating discussions with higher management. Managed ₹13 Crore as a Quantitative Trader, achieving a ₹3 Crore profit during my tenure, with data provided by the company. 1. Identified golden buying opportunities monthly, increasing company revenue. 2. Analyzed market trends to identify trades for commercial and private clients. 3. Gained information from sales staff about client issues to address problems promptly and secure deals. 4. Carefully analyzed pieces of numerical data to identify opportunities and make predictions on future buying trends. 5. Managed buying and selling of shares in stock independently and implemented hedging and trading strategies 6. Established, secured and managed customer relationships with existing and potential clients.