Delhi, India
I completed my full-time BBA (2019-2022) from IP University, College - Dr. Akhilesh Das Gupta Institute of Technology and Management (ADGITM), Shastri Park. I also had a diploma in Professional Digital Marketing from Delhi University, (Hansraj College). Currently working as Process Expert at Admitkard.
• Spearhead end-to-end planning and execution of BTL marketing campaigns, including education fairs, seminars, university events, and campus activation programs across multiple cities. • Collaborate with international universities, internal stakeholders, and external vendors to successfully organize online and offline events that strengthen brand visibility and student engagement. • Drive qualified lead generation through strategic event marketing initiatives, partnerships, and on-ground promotional activities. • Coordinate with sales, counselling, and operations teams to ensure seamless lead handover, event execution, and post-event conversion strategies. • Develop and execute localized marketing plans to increase brand awareness and maximize event participation across target markets. • Manage event logistics, venue coordination, promotional materials, vendor relationships, and execution timelines while maintaining quality and budget compliance. • Track campaign performance and event ROI using lead quality, attendance, conversion, and engagement metrics to optimize future marketing initiatives. • Build strategic partnerships with educational institutions, coaching centres, and industry stakeholders to expand outreach and generate high-intent student leads. • Support digital marketing initiatives by integrating online promotions with offline campaigns to maximize reach and registrations. • Contribute to brand-building initiatives by representing Shiksha Study Abroad at high-impact education events and strengthening relationships with university partners.
• Led end-to-end operations for multiple offline branches, ensuring seamless execution of daily processes and delivering an exceptional student experience. • Planned and executed BTL marketing initiatives, including seminars, workshops, education fairs, and institutional outreach programs to strengthen brand presence and generate qualified student leads. • Drove client acquisition through strategic partnerships with schools, colleges, coaching institutes, and local education partners, consistently expanding the lead pipeline. • Coordinated cross-functional teams, including counsellors, marketing, and operations, to ensure smooth event execution and maximize lead conversion. • Managed branch operations, monitored performance metrics, optimized workflows, and implemented process improvements to enhance operational efficiency. • Built and maintained relationships with key stakeholders, channel partners, and educational institutions, contributing to sustained business growth. • Oversaw event planning, vendor coordination, branding, logistics, and budget execution for offline marketing campaigns. • Analysed campaign and branch performance to identify growth opportunities and improve marketing ROI and operational effectiveness. • Contributed to the successful expansion of AdmitKard's offline presence by supporting new branch launches and strengthening market penetration across assigned regions.
• Executed marketing and promotional campaigns to enhance brand awareness and generate interest in the company's products and services. • Supported client acquisition initiatives by identifying potential customers, conducting outreach, and building strong business relationships. • Assisted in planning and implementing offline and digital marketing activities to improve brand visibility and market reach. • Collaborated with cross-functional teams to develop customer engagement strategies and drive business growth. • Conducted market research and competitor analysis to identify opportunities and support marketing decisions. • Represented the brand during client meetings, promotional activities, and business development initiatives. • Assisted in preparing marketing materials, presentations, and promotional content to effectively communicate the company's value proposition. • Maintained strong client relationships and contributed to achieving business development and customer acquisition targets.
Worked as Email Marketing Intern, having role of finding emails from different social media channels and sending emails and telling them about our services.