Delhi, India
I work in influencer marketing and campaign analytics at a Gurgaon-based company — managing influencer outreach, campaign briefs, performance tracking, and MIS dashboards using Google Sheets, Looker, and Excel. Over the past 6 months I have run campaigns across digital platforms, worked with multiple influencers, and built reporting systems that track marketing performance in real time. Right now I am building AI-powered prompt packs specifically for influencer marketers — tools that cut brief writing, outreach emails, and campaign reporting from hours to minutes. I write about influencer marketing, AI tools, and building things from zero on LinkedIn. If you work in marketing and want to use AI to save time — let us connect. Currently open to: Senior influencer marketing roles | Brand partnerships | Digital marketing opportunities in Delhi NCR
Build and maintain MIS dashboards in Looker tracking marketing campaign performance Automate weekly reporting using Google Sheets, reducing manual reporting time by 30% Analyse influencer campaign data to identify performance trends and insights Support cross-functional teams with accurate data tracking and documentation Tools used: Google Sheets, Microsoft Excel, Looker, Power BI
Researched and shortlisted micro and macro influencers across Instagram and YouTube for brand campaigns Wrote campaign briefs and managed outreach to 100+ influencers per month Tracked campaign performance metrics including reach, engagement rate, and conversions Coordinated deliverables and timelines across multiple influencer partnerships simultaneously