Yasemin Şehoğlu

Product Marketing Manager @ Google

Türkiye

About

As a Product Marketing Manager at Google, I am currently working on YouTube B2B activations in Turkey. Prior to joining Google, I was a Senior Brand Manager at Procter & Gamble, where I managed the Hair Care and Feminine Care portfolios for Turkey, Caucasus, and Central Asia. I developed and implemented effective marketing campaigns, product launches, and consumer research, achieving strong business results and brand equity. I have a Bachelor of Commerce degree in Marketing from McGill University, and I hold multiple certifications from Google, PwC, and Wine & Spirit Education Trust.

Experience

  • Product Marketing Manager at Google
    Jun 2022 - Present · 4 yrs 2 mos

  • Procter & Gamble (3 yrs 7 mos)
    • Senior Brand Manager, Hair Care Turkey, Caucasus & Central Asia
      Aug 2021 - Jun 2022 · 11 mos

    • Senior Brand Manager, Feminine Care Turkey, Caucasus & Central Asia
      Jun 2020 - Aug 2021 · 1 yr 3 mos

    • Brand Manager, Feminine Care Turkey, Caucasus & Central Asia
      Dec 2018 - May 2020 · 1 yr 6 mos

  • The Kraft Heinz Company (1 yr 5 mos)
    • Associate Customer Category Manager
      Apr 2018 - Nov 2018 · 8 mos

    • Corporate Management Trainee
      Jul 2017 - Apr 2018 · 10 mos

      Leadership development program providing an in-depth business immersion and project placement.

  • Marketing Intern at Procter & Gamble
    Jun 2016 - Aug 2016 · 3 mos

    • Organized two major launches for Oral-B Genius Power Brush and Kids Star Wars Power Brush • Assumed manager’s responsibilities for presenting a PR Event for Oral-B Genius Brush for the top 40 bloggers in Turkey including CNN Turk • Conducted competitive research in the development of a new unique “Always on Support Model” which launched subsequent to the internship

  • Summer Intern at Borusan Contemporary
    Jun 2015 - Jun 2015 · 1 mo

    •Created content for BC’s social media platforms which were used on Instagram, Facebook and the museum website •Attended the Euro.message workshops on data management and social media presence •Presented the final project on “Social Media Management” to the museum executives including the Museum Director