Yaseen Khan

Head of Marketing and Communication

Makkah, Saudi Arabia

About

A dynamic and versatile media and marketing professional with 20 years experience in,marketing, communications, and creative direction. Adept at managing travel services, logistics,itineraries, and overall traveller experiences with a deep understanding of both spiritual journeys and corporate travel demands. Proven expertise in brand building, stakeholder engagement, and strategic communications, having worked with leading South African and international brands. As an experienced senior Hajj Guide and Head of Communication & Experience, with 10 years dedicated to serving the guests of Allah with clarity, care, and precision. With a deep and practical understanding of the rites of Hajj, he plays a central role in preparing Hujaaj practically for every stage of the journey. Known for his calm communication style and hands-on approach, he has established himself as one of South Africa’s most endearing and trusted public figures in Hajj and Umrah, he has been instrumental in preparing Hujaaj in South Africa through comprehensive public programmes and awareness sessions on the practical realities of Hajj as well as authoring many guides and Hajj preparation essentials, including published articles and media interviews.

Experience

  • Head of Marketing and Communication at Unique Destination Travel Network
    Jan 2026 - Present · 11 mos

  • Creative Director at XL Flywell Travel
    Aug 2024 - Jan 2026 · 1 yr 6 mos

  • Creative Group Head at Willowton Group
    Jan 2022 - Aug 2023 · 1 yr 8 mos

  • Owner at The Maverick Group (pty) ltd
    Mar 2007 - Jul 2021 · 14 yrs 5 mos

    Creative marketing, branding and design solutions.

  • Creative Consultant at Massdiscounters t/a Game and Dionwired
    Apr 2014 - May 2015 · 1 yr 2 mos