Tel Aviv District, Israel
I believe advertising works when people want to engage with it, not when they’re forced to. That belief led me to co-founding Joca Media, a global playable ads powerhouse connecting brands with gaming experiences. At Joca, we developed Play-With™ Advertising - a play-first approach that turns advertising into part of the game itself. Today, Joca powers playable and in-app advertising for 25 of the world’s largest DTC brands, reaching over 90% of mobile gamers globally. We help brands show up in gaming the right way - interactive, native, and respectful of the player experience.