Yarin Kaul

About

Amazon Advertising ist in 2026 kein Geheimnis mehr. Gleichzeitig gilt: Es ist das komplexeste Werbe-Ökosystem der Welt. Wer hier noch mit manuellem Gefrickel und Excel-Gymnastik versucht zu skalieren, verliert nicht nur gegen den Algorithmus, sondern auch die Wettbewerber. Ich bin Yarin Kaul, CEO von ADFERENCE. Mein Background ist die Informatik, meine Leidenschaft ist Ad Tech. Als Entwickler sehe ich Amazon nicht als Blackbox, sondern als ein System aus Daten, das man beherrschen kann. Genau deshalb haben wir ADFERENCE gebaut: Das Amazon PPC Tool für alle, die Performance nicht dem Zufall überlassen wollen.

Experience

• ADFERENCE (Hybrid)
  • CEO & CTO
    Mar 2026 - Present · 4 mos

  • Co-CEO & CTO
    Mar 2025 - Mar 2026 · 1 yr 1 mo

    Jointly responsible for leading ADFERENCE, a B2B SaaS company in the retail media and advertising technology space. My focus areas include technology, product, company strategy, and organizational execution.

  • Head of Engineering (with CTO responsibilities)
    Oct 2023 - Mar 2025 · 1 yr 6 mos

    Taking over responsibilities from the company's previous CTO. Leading a major organizational and technical transformation, including a migration to a modern software architecture and data stack, and transitioning to an agile product development methodology with cross-functional teams.

• OpenText (12 yrs 9 mos)
  • Manager, Software Engineering
    Jul 2018 - Jul 2022 · 4 yrs 1 mo

    Leading and developing two teams (incl. staff responsibility) at once while keeping ownership of product taken over as Technical Lead. Migration of development processes to Git and GitLab, development of a continuous deployment pipeline using GitLab CI. Since January 2022: transforming a Java-based monolithic software product into a cloud-based solution using Docker and Kubernetes.

  • Technical Lead
    Oct 2016 - Jul 2018 · 1 yr 10 mos

    Technical lead and decision maker for a software product with double-digit million amount of business volume (US dollar) on .NET technology stack. Co-responsibility for product roadmap in close cooperation with product management. Speaker at technical conferences. Team lead for a small team that works on a cloud solution in the field of big data / analytics on a Spark and Java technology stack.

  • Senior Software Developer
    Oct 2015 - Oct 2016 · 1 yr 1 mo

    Team lead for a 4 person team as well as full stack development of enterprise content management software. Primarily using .NET technologies (C#, VB.NET), SQL (Microsoft and Oracle database systems) in the backend and Java / GWT, HTML5 and JavaScript in the frontend.

• Student in Quality Assurance and Software Development Departments at RedDot Solutions
  Aug 2003 - Nov 2009 · 6 yrs 4 mos

  Manual software testing Development of small extensions for a pre-existing product using ASP and web technologies