Istanbul, Türkiye
Main responsibilities are, • End-to-end planning, implementation and post-checking of campaign communications with media, digital marketing and commercial teams, • Ensuring that the content in digital media is prepared in accordance with the brand guideline & monitoring its performance, • Identifying business needs with growth and commercial teams & taking appropriate actions, • Taking an active role in the separation of Getir10 and GetirMore brand strategies, • Creating & implementing ATL and BTL advertising, social media, and communication strategy, • Managing creative agency (brief, planning, deployment) for special projects and TV campaigns, • Following the BHT results, evaluating together with the research team, planning the necessary actions.
Main responsibilities are, • Budgeting and planning TV commercial and digital media projects & coordinating the advertising strategies, • Working with R&D team for new product development projects and improving existing products, • Tracking market share and brand health via Nielsen & Ipsos data, • Responsible for product and brand management of Karam, • Managing Karam social media account and improving the brand-content-consumer interaction.
As a long-term intern, I had the chance to take on many responsibilities on different projects. Some of my duties were, • Organizing online events, including planning, creating concepts, preparation, execution, and post-event checks. • Assisting the team in all communications campaigns, boosting awareness, generation lead, and brand health check-ups to ensure the consistency and professionalism of branding image. • Conceptualizing and composing PR/branded content newsletters, press releases, PR articles, and social posts, which convey the key message of brand mood and tones, effective branding angles and strategy.