Yaren Z.

Associate Marketing Manager, Affiliates & Partnerships | New Balance EMEA | Creator Partnerships Lead | Lifestyle GBU Lead

The Randstad, Netherlands

About

Hi, I’m Yaren. Just a girl in the affiliate world, where reports meet people and ideas. Currently proud to serve as a Associate Marketing Manager Affiliate & Partnership EMEA at the renowned sports brand New Balance. I work on building and optimizing our affiliate program not only from a performance perspective, but also by improving processes to make it easier for our partners to work with us and grow together. I collaborate closely with our partners, dive into data on a daily basis to inform decisions, and enjoy the creative discussions that come with building strong partnerships. No two days are the same, and that’s exactly why I love what I do. I work across the full affiliate funnel, with a particular focus on upper-funnel partnerships. While this hasn’t always been the traditional approach within affiliate marketing, it’s exciting to be part of a time where the channel is evolving. At the same time, mid- and lower-funnel partnerships remain just as important, and I continue to work closely across every stage of the funnel. I invite you to explore my profile further to discover more about me. Always happy to connect, and exchange ideas. Warm regards, Yaren Zorlu

Experience

  • New Balance (Amsterdam, North Holland, Netherlands)
    • Associate Marketing Manager Affiliate & Partnerships EMEA
      Apr 2026 - Present · 3 mos

    • Affiliate Marketing Specialist EMEA
      Aug 2024 - Mar 2026 · 1 yr 8 mos

  • Affiliate marketing coördinator EMEA at Steve Madden Europe
    Mar 2023 - Aug 2024 · 1 yr 6 mos

    Dynamic and results-driven Affiliate Marketing Coordinator with a proven track record of leveraging digital marketing strategies to drive revenue and increase brand visibility. With a strong understanding of affiliate marketing principles and trends, I excel in developing and executing targeted campaigns to maximize affiliate partnerships and achieve business objectives. Experienced in cultivating and managing relationships with affiliate partners, I am adept at negotiating agreements and optimizing performance to ensure mutual success. Armed with analytical skills, I continuously monitor and evaluate campaign metrics to fine-tune strategies and deliver measurable results. As a detail-oriented professional with excellent communication skills, I thrive in collaborative environments and am committed to driving continuous growth and innovation in affiliate marketing initiatives.

  • Freelance Communications Consultant at YZ Digitals
    Sep 2019 - Jul 2022 · 2 yrs 11 mos

    For the past few years, I have worked as a freelance Start-up consultant. I gave advice about building a brand image, designed logos, created slogans, determine the target audience, planned how to reach the target audience, created content, build social media platforms, and created small scaled campaigns.

  • Contact center Agent (TSR) at Teleperformance
    Jan 2021 - Aug 2021 · 8 mos

  • Executive Administrative Assistant at GGN
    2016 - 2017 · 1 yr