Kontich, Flemish Region, Belgium
Experienced strategic thinker, currently helping to shape the future of Alken-Maes as Digital & Technology Director. Skilled in Business Partnering, Strategic Thinking, Innovation Management, Program Management, and Agile Methodologies. Interested in shaping the company-wide strategy for the digital future.
Part of Executive Committee of HEINEKEN FRANCE - Responsible for the technology both at Heineken Entreprise which is the largest brewer in France with breweries in Mons en Baroeul, Pantin and Marseille, and at France Boissons, the largest horeca distributor of France. Proudly serving (pun intended) our customers and consumers every day.
Part of Executive Committee of HEINEKEN FRANCE - Responsible for the technology both at Heineken Entreprise which is the largest brewer in France with breweries in Mons en Baroeul, Pantin and Marseille, and at France Boissons, the largest horeca distributor of France. Proudly serving (pun intended) our customers and consumers every day.
Added the responsibility of CTO to my pre-existing scope
Responsible for all technology for HEINEKEN BE (Alken Maes), a company which consists of 2 breweries, a maltery, a cidery, a owned wholesaler, large export volumes, etc... What does that mean? Well, if it has a power cable or a connection, someone in one of my teams will be working on it (E.g. advanced analytics/AI, ERP, automation, digital innovation, eCommerce, CRM, data mgmt, industry 4.0, cyber security, connectivity, end user devices,...) My main focus is on designing the future; by setting the strategical direction, building high performing teams, and enabling my teams to truly deliver on the HEINEKEN goal of becoming the best connected brewer. ( Interested in joining? Go to jobs.alken-maes.com! )
In this role, I added the Data team to my pre-existing portfolio and reported directly to the OpCo MT. Key achievements: • Digital: locally developed applications approved by (G)D&T to be rolled out to all OpCos • E-commerce: new full B2B e-shop for our existing customers • Data: designed data blueprints as pioneer OpCo, special focus on operational databases for front-end applications • Cost reduction: reduced run costs by renegotiating contracts and switching solutions • Reorganisation: co-lead the reorganization of the OpCo, into one of the first D&T organizations in HEINEKEN. Design focused on insourcing capabilities as covid demonstrated the need for that. • Agile portfolio mgmt: delivered an approved full OpCo framework to be rolled out after covid • Capability building: built all content for the Global Digifit tooling, and provided feedback and guidance on UX for the solution
Began as the senior subject matter expert, but took on the leadership role shortly after starting. My team was responsible for Innovation, Digital & Agile for the commerce organization (+50 applications incl e-commerce, all digital innovations). Next to this, we were responsible for the Marketing business unit i.e. all MarTech. Key achievements: • Agile rollout: +300 employees trained, +20 Agile business projects • iDDM: first OpCo live with GIS aligned CDP tooling • Innovation & Digital: Patent granted for hardware we developed, Digital innovations scaled to multiple OpCos, multiple award nominations, full internal e-comm platform delivered (currently runs 5 different shops) • Reorganisation: helped lead the reorganization of the OpCo, incl design of the new org structure, orchestrated the full outsourcing of all operational roles • Coaching: high satisfaction rate amongst direct reports, capability building in the team, digital team seen as an attractive career by business functions
Responsible for full scope of On-Trade, Off-Trade, Marketing, Digital, HR and Agile; with MT-members as main stakeholders. Actively supported the IT manager in the creation of strategic plans. Key achievements: • CRM: The setup I designed was internationally recognized as a best practice, up to the point of being invited as guest speaker at Dreamforce San Francisco (Salesforce.com) • Off-Trade CRM: from ideation to go live, including offline capabilities and full new hardware rollout • Digital Transformation: started digital @ Alken-Maes by leveraging the capabilities of HEINEKEN Netherlands to deliver at scale in Belgium • RFC next: setup of Agile WoW for SAP with IBM
Recruited from the commerce function to bridge the divide between business and the IT department. Analyzed the On-Trade and Off-Trade departments’ wants and needs, providing key insights into technological and market opportunities. Key achievements: • CASH-software: forecasts the EBITA of outlet acquisition, full On-Trade business portfolio now runs via this tool • On-Trade CRM: created a truly 360° view of the customer, which was seen as best practice by Salesforce and showcased to other companies • Agile: Implemented the first Agile product teams, co-wrote the first Global Agile e-learnings for Heineken International
Rotated through several functions in order to gain a full understanding of the inner workings of the company. This gave me the opportunity to experience multiple facets of the business and lent me insight that has proven to be invaluable. Roles: • Account Manager in Sales On-Trade (portfolio of 380 Horeca customers) • Investment Analyst in the Investment Department (Finance)