Amsterdam, North Holland, Netherlands
As an Enterprise SDR for the DACH region at Datadog, I work with engineering and technology leaders to improve visibility across their cloud environments. Datadog unifies logs, metrics, traces, and security data in one platform, helping teams troubleshoot faster, reduce downtime, and ship reliable software at scale. I enjoy working at the intersection of technology and business, learning how organizations operate their systems and helping them find better ways to monitor and secure them. I hold two Master’s degrees in Business Administration and Communication Science from the University of Twente, where I also completed my B.Sc. in Communication Science (cum laude). During my studies abroad at the Gordon S. Lang School of Business and Economics in Canada, I was named to the Dean’s Honours List. Always happy to connect with people interested in observability, cloud operations, and technology.
I work at the intersection of technology and business, helping organizations better understand, optimize, and scale complex cloud and IT environments. My focus is on long-term solutions, data-driven decisions, and genuine partnership. Datadog (NASDAQ: DDOG) is the market-leader in cloud monitoring and security, providing observability of any stack, any app, at any scale, anywhere.
• Acted as the liaison between company management and external marketing agencies, ensuring strategic alignment and effective execution. • Contributed to strategic planning sessions on market expansion, target group definition, and new product development. • Designed digital assets (website/landing pages) to support corporate transformation initiatives. • Managed editorial processes for marketing blogs, ensuring consistent brand messaging and quality. • Developed and maintained the company’s master brand presentation used in client and stakeholder communications.
Team leader in a Business Consultant project in collaboration with the University of Twente and ASML, the world leader in semiconductor and EUV lithography, delivering critical equipment that patterns silicon wafers for the globe’s top chip manufacturers. • Leading and collaborating in a cross-functional team to drive ASML’s strategic transition from on-site to scalable remote support for high-tech equipment. • Conducting in-depth stakeholder and customer research to uncover pain points, business priorities, and opportunities for value creation. • Designing strategic deliverables, including Customer Insights Reports, Problem Reframing Canvases, and preliminary Value Proposition concepts. • Translating research and analysis into actionable recommendations to guide service design, co-development initiatives, and operational alignment.
• Conducted a business analysis of Grolsch’s e-commerce platform, assessing challenges in customer journey and conversion optimization. • Applied data-driven methods (eye-tracking, surveys, focus groups) to evaluate usability and customer behavior. • Delivered a strategic report with actionable recommendations to improve customer experience and online performance. • Worked in a consulting team environment, presenting findings to company stakeholders at a closing symposium.
Throughout the 2 years, I undertook a diverse range of tasks to support various marketing efforts: • Designed and implemented data-driven growth strategies for B2B and B2C clients. • Led cross-channel projects involving market analysis, user engagement tracking, and performance-driven optimizations. • Advised SME clients on strategic positioning, digital expansion, and international growth opportunities. Other tasks include: • Developed data-driven content strategies to increase inbound leads • Analyzed user engagement to inform cross-channel growth initiatives • Led website optimizations using analytics to improve conversion rates • Building, Maintaining and Managing Websites with Shopify and WordPress • B2B Advertising • HTML Coding