Yannick Van Aken

Head of Growth @ Ambits | Co-Founder @ Melrox | Working on something new...

Londerzeel, Flemish Region, Belgium

About

Hi, I'm Yannick, Founder of Melrox. I've been in GTM and Sales for over 15 years and have seen many changes in that time: from new Methodologies and Sales Techniques, to Automation and (AI) Tooling... and the biggest shift is yet to happen in the coming years. But I believe that there are 2 Key Topics in GTM/Sales, especially in Scale-Ups, that are timeless and irreplaceable: Sustainable Team Growth and Investing in Human Capital. That is why, we at Melrox, combine our passion and experience in GTM, Sales, Coaching, Recruitment, Legal, HR, Learning & Development and Psychology to empower GTM Leaders and their teams, by analyzing, mapping and advising them about: - Data-Driven Hiring & -Team Crafting. - Performance Enhancing Workflows and Tooling. - Motivational Leadership and Incentive Guidance. - Human2Human Skill Development.

Experience

  • Head of Growth at Ambits
    Sep 2025 - Present · 10 mos

    Ambits is an innovative company that reinforces managers in their leadership through pragmatic business mentoring. With a community of over 160 seasoned business mentors ready to share their hands-on leadership experience, Ambits offers a unique approach to leadership mentoring that drives tangible results. As Head of Growth, I will be focusing on driving key initiatives to accelerate Ambits' growth, including: • Go-to-Market Strategy • Sales • Lead Generation • Marketing • Process Automation

  • Co-Founder & CEO at Melrox
    Jan 2021 - Present · 5 yrs 6 mos

    Melrox empowers GTM Leaders and their teams by analyzing, mapping and advising them about: - Data-Driven Hiring & -Team Crafting. - Performance Enhancing Workflows and Tooling. - Motivational Leadership and Incentive Guidance. - Human2Human Skill Development.

  • Professional development at Career Break
    Jul 2020 - Dec 2020 · 6 mos

  • Business Development Manager at Syntra Bizz
    Jun 2017 - Jun 2020 · 3 yrs 1 mo

    As BDM I was responsible for the acquisition of new clients, co-creating and implementing training- and coaching trajectories of different topics (Sales, Marketing, Customer Service, Sales Leadership, ...). I was also in charge of coaching colleagues and new hires in the art of Sales. Main responsibilities: - New Business Development - Project Management - Account Management - Coaching colleagues

  • ManpowerGroup (Belgium)
    • Account Manager
      Oct 2016 - May 2017 · 8 mos

      As Account Manager, I was responsible for the Customer Success and Up/Cross-Selling, dedicated for one of the major clients of Manpower in Belgium. Main responsibilities: - Account Management - Customer Success - Stakeholder Mapping - Up/Cross-Selling - Forecasting and reporting

    • Business Development Consultant
      Feb 2014 - Oct 2016 · 2 yrs 9 mos

      As BD Consultant, I was responsible for the acquisition of new clients for our BU Permanent Placement, specialized in professionals HR & recruitment services for Tech Companies. I was also in charge of coaching colleagues and new hires in the art of New Business Development. Main responsibilities: - New Business Development - Intake & Reporting - Follow-up - Upselling - Coaching new colleagues