Biel, Berne, Switzerland
As a senior executive with over 25 years of leadership experience, I have been leading digital transformation, driving technology strategy and business innovation across key areas including CRM, Customer Experience, eCommerce, Digital Marketing, Data & Business Intelligence, and more recently, Artificial Intelligence. Throughout my career, I have led large-scale initiatives, defined digital roadmaps, and made strategic decisions that align technology with corporate objectives to create long-term value and competitive advantage. My mission is to lead the Digital Division by defining and executing strategies that drive business transformation, innovation, and long-term growth. I leverage my expertise in anticipating opportunities and threats to provide strategic and operational recommendations on key business issues, ensuring organizations remain competitive in an evolving digital landscape. As a passionate leader, I possess excellent communication skills and the ability to motivate team members, create a collaborative work environment, and drive innovation to enhance operational efficiency. At the executive level, I align technology with corporate objectives, optimize IT strategies, and ensure that digital initiatives deliver measurable business impact. With a strong ability to navigate complex challenges, I lead cross-functional collaboration, anticipate market trends, and make strategic decisions that enhance competitiveness and operational efficiency. Master's degree in Business Management and Administration, HEC University Genève & IAE Savoie. Master's Thesis (2014): « Impact of customer experience on brand image perception in luxury boutique: a case study of Omega Boutiques » Interests: Artificial Intelligence (NLP, ML, DL, etc.), Strategic Thinking & Business Strategy, Leadership & Digital Transformation, Data & Business Intelligence, Innovation, Customer Experience & Digital Ecosystems, Web 3.0 (NFT, Blockchain, Cryptos, AI, etc.), Project Management.
Group-level responsibility for the AI Competence Center and BI Competence Center; roadmaps, strategy, development, resources, etc. • Leadership of the AI Competence Center at Group-level: Responsible for defining and implementing the strategic direction of AI initiatives, fostering innovation, and ensuring alignment with the overall business objectives • Lead the governance and strategic direction of Business Intelligence: Responsible for the Group BI Competence Center
Management of the Digital Division of Longines Watches. • Design and implement a comprehensive digital strategy for the company. • Lead CRM initiatives to enhance customer relationships. • Oversee the brand's eCommerce strategy and operations • Manage the Project Management Office (PMO) to align projects with the company's strategy. • Ensure roadmap, development and operational functionality of the SAP S/4 system. • Lead the governance and strategic direction of Business Intelligence. • Develop and oversee a data management strategy to ensure data integrity, quality, and governance across the company. • Ensure information security through robust protocols and protection technologies. • Facilitate inter-departmental collaboration by centralizing digital initiatives and providing cross-functional support. • Support business departments with integration expertise, architecture, and liaison with central services (e-commerce, digital marketing, sales applications, etc.). • Technology scouting to evaluate and integrate relevant new technologies for the company. • Manage IT department operations and ensure system availability. • Select external digital agencies and vendors to support the company’s initiatives.
• Leading the Business Integration department of the Swatch Group. • Provide business integration expertise and counselling (project management, change management, account management, etc.) on IS and Business solutions to reach company objectives and projects, in transformation, digitalization and verticalization domain. • Synchronize business and IT cultures and objectives and align technology with business strategy and goals. • Contribute to the overall central IT strategy and delivery. • Ensure investments and services are aligned with business requirements and strategies.
• Leading the Applications Department of the Swatch Group. • Applications, Digital, Innovation, Software Factory. • Establish connection between internal capabilities and external collaborative activities to develop pragmatic approaches. • Lead initiatives to identify opportunities or risks, and manage them in relation to IT Project Portfolio and Business Strategies.
Business Analysis Team Leader, and Deputy of Omega IT Manager - Business Analysts Team Lead (Business & ERP Projects) - Business and IT Project Management - Strategy and Governance - External resources management
IT Project Management for the brands Longines and Balmain SAP Projects, business and technical projects, business analysis.