Yann Hervé

Paid Media 📣 SEA & Social Ads manager

Nantes, Pays de la Loire, France

About

Consultant freelance depuis 2018, j'ai collaboré avec des agences et des annonceurs avec implication et sérieux. Certifié professionnel Google Ads Search et Meta Buying Professional = Expérience et Expertise sur les leviers SEA et Social Ads = assurance d'un travail serein 😌 Ainsi, je peux vous accompagner sur : 🧐 Audit des comptes et recommandations stratégiques Créas et Landing Pages 🛠 Mise en place de campagnes d'acquisition de trafic (Google Ads, Snapchat Ads, Facebook Ads, Instagram Ads, Tik Tok Ads, LinkedIn Ads, Retargeting) 📊 Suivi, optimisation et reporting 💪 Next Steps pour développer votre business Ce que vous pouvez attendre de moi : Accompagnement sur les meilleurs leviers d’acquisition BtoC et BtoB : Google Ads (Search et Shopping, Display, YouTube), Meta ads (Facebook et Instagram), Bing/Ecosia/Qwant, LinkedIn ads, Snapchat ads, Tik Tok ads, Amazon Ads, régies display etc. -> Consultant certifié Google Ads et Meta 2025 Approche pédagogique pour appréhender clairement les outils et leurs mécanismes -> remettre en question les éléments créatifs sans cesse et tester tous les jours -> remettre en question les landing pages et apporter des améliorations en continu, le travail ne s'arrête jamais -> prendre ensemble les décisions qui mènent à la performance. Gestion rigoureuse des campagnes -> contrôle total sur la diffusion et la qualité du trafic. Échanges illimités par mail et points téléphoniques ensemble -> analyser, comprendre et décider. La réussite de notre collaboration passe par l'échange, alors contactez-moi pour commencer au plus vite ! Contactez-moi pour un premier échange ! Yann EN----- Running my freelance business since 2018, I have developed a strong entrepreneurial spirit and thrive managing projects with a high degree of autonomy and vision. I've developed and managed PPC and paid media strategies for a wide range of accounts — from $1,000 to $50,000 monthly budgets — across both B2B and B2C, focused on sales and lead generation. My work is always driven by a strong performance mindset, with a clear focus on growth and ROAS. To successfully achieve my missions, I rely on my analytical and strategic thinking skills, my ability to explain complex concepts clearly, my open-mindedness, and my capacity to take a step back and understand my clients’ broader context. Feel free to contact me ! Yann

Experience

  • Paid Media Manager at Indépendant
    Jan 2019 - Present · 7 yrs 6 mos

    Running my freelance business since 2018, I have developed a strong entrepreneurial spirit and thrive managing projects with a high degree of autonomy and vision. As a freelance paid media consultant, I lead business and lead acquisition through paid media platforms, and excel at guiding my clients toward their goals: 🧐 Conducting account audits and defining operational objectives 🛠 Implementing and optimizing campaigns (Google Ads, Snapchat Ads, Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, Amazon Ads, Reddit Ads, etc.) 📊 Monitoring, data analysis, and reporting 💪 Providing recommendations on creative assets, budget allocation, scheduling, and all growth-driving levers for your business With my experience managing projects for more than 50 accounts (digital agencies, brands, small businesses...) across various industries and investment levels (from €1,000 to €50,000 media budgets focused on lead generation, e-commerce, and brand awareness, working with small businesses, large corporations, and associations), I will identify opportunities to drive the growth of your revenue and/or business activities. Having also worked as an advertiser, I understand the challenges and decision-making processes within SMEs. I prioritize innovative projects, which only fuels my motivation to deliver outstanding results! In 2025, I earned the Google Ads Search Certification and became a Meta Certified Media Buying Professional.

  • SEA Expert at La raiponse, Accélérateur d'Initiatives Positives (ex-Adsimpact.org)
    Mar 2022 - Present · 4 yrs 4 mos

    Adsimpact.org is a collective dedicated to helping nonprofit organizations accelerate their impact by boosting their online visibility through digital advertising and Google Ad Grants program. I’ve taken a proactive role in developing new paid media strategies for three accounts, from initial planning to achieving performance goals. This included building strategy on Google Ads, sourcing keywords, copywriting, implementing tracking in collaboration with our team, as well as reporting and scaling performance month after month. I also worked on the Google Ad Grants side. We work with Nonprofits to increase awareness of their causes, recruit volunteers, grow annual donations, drive attendance to events, and boost sales of their products or services. Since 2019, we’ve been certified as an official partner of the Google Ad Grants program. Our fully remote team is spread across the globe, and we operate using a governance model based on holacracy.

  • Paid Media Manager / SEA Consultant at Search-Factory.fr
    Oct 2016 - Apr 2021 · 4 yrs 7 mos

    SEARCH-Factory is a digital marketing agency made up of senior and passionate experts. My role was to support our client-partners by translating their marketing strategies into paid search and paid social campaigns, with a strong focus on ROI and performance-driven management. I was focus on carefully crafted, hands-on campaign management—reflecting a high-end, artisanal and senior approach to our profession. I was in charge of a portfolio of 15 accounts from a luxury brand to an car insurance company, managing over €1M/year in ad spend across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and other display channels. Developed strong workload management skills, enabling me to maintain a clear strategic vision and reach my target of 20% annual growth in portfolio investment. It was very instructive and fulfilling to be part of a large and highly experienced team, with strong expertise in all key media agency areas such as SEO, Paid Media, Data Analytics, and Website Development.

  • Responsable e-commerce at Ad'hoc media
    Sep 2015 - May 2016 · 9 mos

    Project Development Manager – Voila Design E-commerce website specializing in window decals, launched in October 2015. • Web marketing & Paid Media (AdWords, Facebook Ads, LinkedIn Ads), Analytics, Email Marketing, Partnerships • Business development Project Manager – Ad'Hoc Media Website Relaunch • Vendor sourcing and selection • Drafting specifications and defining project requirements • Project oversight and coordination with the web agency

  • Solocal Group (Greater Nantes Metropolitan Area)
    • Assistant Marketing
      Sep 2012 - Aug 2014 · 2 yrs

      -Mise en place et coordination d'opérations de téléprospection (2 collaborateurs) -Data mining, recherche de potentiels d'actions commerciales - Etudes de marché - Veilles internet/réseaux sociaux/tissu éco local - Mise en place et Suivi de challenges commerciaux - Accompagnements clientèle - Création de visuels de communication interne et d'outils d'aide à la vente

    • Assistant Marketing Junior
      Sep 2011 - Sep 2012 · 1 yr 1 mo

      Suivi des challenges commerciaux (équipe de 70 vendeurs) Veille concurrentielle, sectorielle, NTIC pour l'agence réalisation des supports d'aide à la vente, des supports de communication interne initier les équipes à la pratique et aux techniques des principaux réseaux sociaux