yann herve

Marketing project manager

Greater Paris Metropolitan Region

About

Machine learning, Artificial intelligence, Business development and distribution plan, Marketing, Customer journey, Sales and Financial performance, Channels transformation and execution, ecosystem of services,

Experience

  • BNP Paribas Cardif (16 yrs 3 mos)
    • Marketing project manager
      Mar 2025 - Present · 1 yr 4 mos

      Leading the development and implementation of a digital services program spanning 30+ countries and 3 continents to improve customer experience and increase value.

    • Analytics Manager
      2018 - Present · 8 yrs 6 mos

      Supported the development of AI solutions all along the insurance value chain and ensure that BNP Paribas Cardif entities achieve real impact from their AI initiatives.

    • Insurance Distribution Development manager
      Apr 2010 - Dec 2017 · 7 yrs 9 mos

      Transformed and developed BtoBtoC Omni Channel distribution for BNP Paribas Cardif in all entities (Europe, Asia and Latin America). Key referent for insurance distribution sales and financial performances monitoring and analysis.

  • Regional Customer Intelligence manager at AIG
    Mar 2007 - Mar 2010 · 3 yrs 1 mo

    Launched and developed customer knowledge and AI initiatives for the Western Europe region (4 countries).

  • Shop owner and manager at SARL Stella
    Apr 2006 - Feb 2007 · 11 mos

    Managed all aspects of a retail outlet, including store management, employee supervision, and promotional events.

  • Senior Analytics manager at Sélection du Reader's Digest
    Mar 1999 - Mar 2006 · 7 yrs 1 mo

    Developed and implemented data-driven customer acquisition and loyalty strategies through advanced analytics, database management, and performance reporting.