Basel Metropolitan Area
As a part of Foundation & Operation Excellence, I enable the Asundexian Network of Teams to deliver outcomes with speed, clarity, and focus, while preserving our precious momentum during launch
- Launch readiness: Prepared the launch of KEVZARA® in 34 countries, in a competitive marketplace. - Sales Model Transformation: Led the adaptation and implementation of a novel selling model with European counterparts, ensuring a coherent and successful global roll-out. - Competitive Intelligence strategy: Led the development and execution of a comprehensive competitive intelligence strategy and frameworks, fostering a competitive mindset and response.- -
- Sales Growth: Reversed declining growth trends in a 5Mio GBP territory, achieving consistent sales growth and meeting targets. - Award-winning Sales: Awarded as top sales representative, based on performance and behavior.
- Brand Strategy & Activation: Co-crafted the global brand positioning strategy and creation of a brand campaign and led development of 8 related marketing materials. - Digital Engagement: Led interdisciplinary teams to develop the Closed Loop Marketing system, a customer feedback-informed strategy enhancing personalized marketing. Achieved implementation in 19 countries and recognition as best-in-class practice at the company's annual meeting. - Competitive Intelligence: Developed competitive intelligence material
- Brand Activation: Supported the development of a new Global Branded Campaign - Digital Engagement: Supported the development of the Digital Strategy & Engagement tools - Congress Engagement: Designed digital promotional materials in an international congress
- Observed clinical practice in the ophthalmology departement - Conducted research on the neuroprotection of the retina in the research laboratory of the hospital