Seoul, South Korea
- 2023 APAC Chatbot Trends Report research design, execution & analysis; - Makebot AI B2B funnel conceptualisation; - Chattybook (beauty salon chatbot) APAC marketing strategy;
Serving as the mediator between the agency and clients, I ensured our clients’ needs were clearly understood and satisfied. Another part of my job involved developing and overseeing marketing campaign execution. Some of my major responsibilities included: -Liaising with the Design and Development teams to communicate client expectations and ensure timely project delivery; - Planning, executing, and monitoring of various campaigns across multiple digital channels (Google, Facebook, Instagram); - In partnership with clients, analysing campaign performance and providing recommendations to ensure clients’ business goals and objectives are met.
Green with Fear: Fear Appeals and Temporal Framing in Eco-Friendly Clothing Advertising.