Limassol, Cyprus
In addition to my marketing expertise, I have qualifications and hands-on experience in UX Design. Completed the courses (some titles are translated): • “Soft Skills for the Manager” by Netology • “100,000 subscribers in Tik Tok in 20 days” by Alexander Turlakov • “UX From Scratch: How to Become an Interface Designer” by Klimenty Bulygin • “Win The Market” by Ilya Balakhnin • “Introduction to Marketing” by Ilya Balakhnin • “#Texture”, copywriting course by Larisa Parfentieva • “Digital Evolution” by Eva Katz • “Content for Business” by Eva Katz • “Personal Promotion in Social Media” by Eva Katz • "Profession: SMM-manager" by GeekBrains • “Promotion of Business in Social Media” by Netology
𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: • All in-house marketing on a turn-key basis. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗼𝗳 𝗺𝘆 𝘄𝗼𝗿𝗸: • Creation and curation of a department space on Google Drive • Introduction of department's task management flow and ClickUp space setup • Conduction of at least 26 research projects (including research on GEOs, competitors, performance, generalized audience, user personas, product growth areas, databases, etc), and creation of 13 guides for the team (ranging from Tone of Voice and UTM guidelines to iGaming market standards) • Formation of unique selling proposition from scratch • Development of the initial brand identity (from text to visuals) and the implementation of the growth strategy • Curation of global and regional in-house marketing campaigns • Creation of Instagram, Discord, and Reddit accounts • All existing partnerships and corresponding promotional campaigns (including both online and offline activities) • Expansion of the team: SMM manager, ORM manager, designer, Indian country manager, and coordination of 13 outsource teams • Creation of brand documentation for both in-house and outsource needs • Other: Intercom integration, branded merchandise, onboarding guides, branding refresh, events (without the booth)
𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: • Analytics on the product, its UX and curation of processes for its improvement • Involvement in the strategic planning, positioning of the company and its products • Management of projects related to marketing campaigns and other activities • Coordination and execution of cross-promotion of any scale (from mutual email blasts to joint webinars) on a turn-key basis • Supervision of external SEO teams • Advertising on relevant platforms, media, and forums • Creation of video and gaming content for marketing purposes • Representation of the company at conferences and events • Handling of any additional tasks (email funnels, surveys, landing pages, influencers, etc.) 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗼𝗳 𝗺𝘆 𝘄𝗼𝗿𝗸: • Many edits to the positioning of products and interfaces • Development of the section with bonuses for our customers. It brought some partners so many registrations that they started offering us free promos • Conduction of research about unpopular product and subsequent creation of promo that became record-breaking in the history of this product (by a wide margin from what it was before) • Creation of network of partners, cross-promos on a regular basis • Successes in the blog promotion, launch of a new platform — Pinterest • Creation of the brand space in the Microsoft Metaverse — AltspaceVR (first among competitors)
𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: • Formation and execution of digital strategy (Europe, FSU, Asia, Africa, South America) • Coordination of the content managers (multilingual team of 5-6 people) • Marketing management on the 5P level • Targeting • UX-design • Any additional tasks (media buying, creation of landing pages, paid promo, etc.) 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗼𝗳 𝗺𝘆 𝘄𝗼𝗿𝗸: • Revisions to the positioning of the company's primary offers • Introduction of data culture, UX approach and MVP to the company's production processes • Data-based decision to abandon Tilda and design landing pages with the company's website resources • Creation of the proprietary tracking system and the unified standard for UTM tags • Implementation of competitor advertising campaign analysis and monitoring of company mentions on the Internet • Establishment of a bounty system as additional traffic source • Creation of SMM-strategy and additions to the marketing strategy of the company • Development of the new website, including CJMs, Userflows, architecture • Establishment of common standards for content and design across social media platforms • Instagram launch
𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: • Project management • Marketing management on the 5P level • Team task management • Recruitment • Any additional tasks such as targeting, copywriting, and development of marketing funnels.
𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: • Development and implementation of digital strategies • Research and development of target audience, offers, creatives and marketing funnels • Launch and control of advertising campaigns on Facebook, VK and MyTarget • Paid promotion purchase and collaboration with opinion leaders • Customer communications • Creation of chatbots and marketing funnels in GetCourse, WhatsHelp, SMMbro, Senler • Development of social media positioning, content marketing • Set up of the integrations
𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: • Market, niche, and competitor research • Development of the digital strategy, creation of the content plan • Involvement in the creation of brand identity • Targeted advertising (Social Media, Google) • Creation of landing pages, articles, videos, presentations and other promotional materials • Development of technical tasks and subsequent supervision of freelancers • Content creation for 4 websites and 6 social media accounts • Curation of English-language content • Design and layout of printed products • Customer communications • Personal assistance to the head of the clinic 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗼𝗳 𝗺𝘆 𝘄𝗼𝗿𝗸: • Promotion of the clinic both as a separate brand and through the personal brand of the clinic's head • Consistent content publication (2-4 posts for the head of the clinic and 1-2 for other social media every week) • Publication of 30 original articles • Systematization of pre-existing material and development of branded templates for graphic and video editors for all types of content