Kuching, Sarawak, Malaysia
Passionate Digital Marketing and Content Executive with hands-on experience in content creation, paid ads, and social media management. Skilled in crafting engaging campaigns, storytelling, and visual content that drives brand awareness and engagement. Experienced Event Coordinator and STEM advocate, having facilitated workshops and school roadshows for 2,500+ students through the Sarawak Space Challenge, promoting participation in the NASA Space Apps Challenge. Proven ability to manage multiple projects, coordinate with clients, and deliver creative solutions across F&B, hospitality, and education sectors. Always eager to learn, innovate, and create meaningful impact.
Key Responsibilities - Supported emcees in coordinating large-scale weddings (400–600 guests), ensuring smooth program flow and guest experience. - Prepared event materials and props, including game session setups and interactive segments. - Managed event timelines and cueing, coordinating transitions between segments with emcees and the event team.
A local Malaysian e-commerce brand specializing in baby essentials, providing high-quality products and engaging online experiences. Key Responsibilities & Achievements: - Conducted market and product research, analyzed competitor pricing and customer reviews, and coordinated with 20+ suppliers, successfully obtaining 15 product samples for evaluation. - Managed product inventory, warehouse operations, and logistics to ensure smooth order fulfillment and timely delivery. - Handled customer service inquiries, resolving issues to maintain high customer satisfaction. - Developed and executed monthly social media content strategies to boost brand awareness, visibility, and credibility. - Supported product selection and supplier coordination, ensuring competitive and high-quality offerings for the Malaysian market.
Sarawak Space Challenge (SSC) is the local hub for participants in Sarawak. Sharing updates, resources, and workshops to help Sarawakians join the NASA global challenge. Key Responsibilty & Experience - Contributed to 8 physical school roadshows involving more than 2,500 students, coordinating event activities, delivering presentations, and leading STEM workshops. - Contributed to the creation of engaging social media content that attracted over 6,000 participants and 220 project submissions for the challenge. - Coordinated opening and closing ceremonies, managed logistics and registration, including venue setup, equipment, and materials, ensuring smooth flow, for the event.
As a Digital Marketing Intern at SOL Digital, I managed and supported advertising campaigns using Meta Ads Manager and TikTok Ads Manager, working on both client and internal projects across property, F&B, hospitality and e-commerce sectors. Key Responsibilities & Experience: - Developed ad concepts and collaborated with designers to produce engaging visual and video content for clients such as SOL Estate, Roxy Hotel, Little Banquet Restaurant and NASA related projects. - Monitored ad performance and prepared campaign reports for client reviews. - Wrote Chinese & English marketing copy tailored to each client’s branding, objectives, and target audience. - Planned and created weekly social media content to maintain consistent brand presence. - Assisted in and hosted video and photo shoots for client campaigns and internal projects. - Edited short-form videos for social media platforms including Facebook, Instagram and TikTok.
Key Responsibilities & Achievements: - Recruited prospective students through telemarketing and outreach activities. - Participated in 10+ school roadshows, promoting academic programmes and assisting with on-site registrations. - Successfully secured 10 student enrollments through proactive engagement and follow-up. - Built relationships with students and school representatives to support enrollment goals and program awareness.